Sammway

Sammway is an integrated communications agency based in Sydney, Australia, that provides public relations, media strategy, and event production services. Founded in 2013, the agency works with a broad range of clients, from not-for-profit organisations and startups to fintech companies, entrepreneurs, and media personalities. Sammway also assists clients in connecting with government decision-makers when needed, aiming to secure coverage and outcomes for their campaigns.

Services and Specialties

Sammway offers a suite of services centred on strategic communications and campaign development. The agency’s capabilities are designed to align with a client’s brand purpose, values, and commercial objectives. Key services include:

• Public relations and media placement
• Media strategy and key message development
• Issues management and crisis communications
• Event production and video animation
• Brand strategy and content creation

These services are supported by a strong emphasis on relationship building. Sammway maintains a diverse network of contacts that includes leading publishers, journalists, producers, government liaisons, CEOs, board directors, sporting identities, bloggers, stylists, and photographers. This network allows the agency to offer tailored media access and strategic counsel.

Client Focus and Approach

Sammway works with a varied client base, including not-for-profit organisations, startups, entrepreneurs, fintech companies, small business owners, and media personalities. The agency also has experience with political and government relations, as exemplified by its long-standing working relationship with former NSW Opposition Leader Kerry Chikarovski and her government relations company, Chikarovski & Associates. This breadth of clientele demonstrates Sammway’s ability to adapt its approach across different sectors.

The agency’s approach is not one-size-fits-all. Sammway invests time in understanding each client’s brand, budget, target audience, and objectives. This specialist approach ensures that messaging is clear, timely, and delivered with the desired outcome. The agency places a strong emphasis on relationship building and leveraging its diverse contacts to achieve results for clients. Sammway takes pride in its work and focuses on developing strategic communications that align with a client’s brand purpose and commercial goals.

Location and Credentials

Sammway is headquartered in Sydney, New South Wales, Australia, at 60 Carrington St. Since its founding in 2013, the agency has built a reputation for integrated communications that span public relations, media strategy, and event production. Its location in Sydney provides access to a wide range of media, government, and business networks, which the agency uses to support its clients. Sammway’s work includes content creation, media placement, issues management, and development of key messaging and brand strategy.

Sammway is a good fit for organisations and individuals who need a strategic, relationship-driven communications partner. Whether you are a not-for-profit looking to raise awareness, a startup seeking media attention, or a fintech company needing issues management, the agency’s tailored approach and extensive network can help. Sammway’s focus on building long-term relationships and its willingness to connect clients with decision-makers in government make it particularly suitable for campaigns that require high-level advocacy or media coverage in Australia.