SantosOrtega.es

SantosOrtega.es is a freelance public affairs consultancy based in Madrid, Spain, offering a broad range of services centered on reputation management, strategic communications, and political advocacy. The firm operates as a solo practice, often assembling cross-functional teams for specific projects, and also leads an international alliance of public affairs agencies. This structure allows SantosOrtega.es to serve clients both locally and across Latin America, as well as companies from the Americas looking to use Spain as a gateway to the European Union.

Services and Specialties

SantosOrtega.es provides a comprehensive suite of services designed to manage and influence public perception, corporate positioning, and policy outcomes. The consultancy’s core capabilities include:

• Reputation management and strategic communications
• Corporate affairs and institutional relations
• Lobbying and advocacy campaigns
• Media relations support and media training
• Communication planning and message development
• Coalition building and strategic alliances
• Editorial projects and content creation
• Social media strategy and online communication
• Political consulting and political intelligence
• Coaching, training, and events organization

Notably, the firm has extensive experience in media training, having worked with over a thousand spokespersons, including presidents, CEOs, ministers, and political candidates. This depth of practical experience underpins many of the firm’s offerings, particularly in crisis communications and message refinement.

Who They Help and Their Approach

SantosOrtega.es serves a diverse range of sectors and industries, including environment, waste management, tourism, education, trade associations, retail, cosmetics, food, spirits, direct selling, public administration, political parties, energy, telecommunications, cybersecurity, finance, insurance, health, and logistics. This breadth of industry knowledge allows the consultancy to adapt its approach to different regulatory and reputational landscapes.

The firm’s approach is characterized by flexibility and collaboration. As a freelance professional, SantosOrtega.es can work independently on smaller projects or assemble cross-functional teams for larger, more complex assignments. The consultancy also leads an international alliance of public affairs agencies, which enables it to offer coordinated support for clients operating across borders. This network is particularly valuable for Spanish companies with interests in Latin America or for Latin American firms seeking to enter the European market through Spain.

The founder’s background includes roles as a lecturer in educational institutions, and the firm’s work is informed by a focus on public opinion, corporate responsibility, leadership, and sustainability. This academic and ethical grounding influences how SantosOrtega.es approaches communications, emphasizing genuine stakeholder engagement and long-term reputation building over short-term tactics.

Location and Credentials

Based in Madrid, Spain, SantosOrtega.es is well-positioned to serve clients across the country and internationally. The firm’s location in the capital gives it access to key political and business networks, which is critical for public affairs and lobbying work. The consultancy’s experience includes working with public administrations, political parties, and major trade associations, reflecting a deep understanding of the Spanish institutional landscape.

SantosOrtega.es is particularly well-suited for organizations that need specialized public affairs support without the overhead of a large agency. The firm’s flexible structure makes it a good fit for companies navigating complex regulatory environments, political campaigns, or reputation challenges. It is also a strong partner for businesses expanding into or from Latin America, given the international alliance it leads. For any organization needing strategic communications, media training, or advocacy expertise in Spain and beyond, SantosOrtega.es offers a practical, experienced, and network-driven solution.