SAPIENS - Vitrine da Neurociência

Founded in 2017 in Sao Bernardo do Campo, Brazil, SAPIENS - Vitrine da Neurociência emerged from a clear gap in the Brazilian academic and professional landscape: the need to connect neuroscience research with real-world organizational applications. The agency was created by a group of students and researchers at the Federal University of ABC (UFABC) who saw that while neuroscience was advancing rapidly in laboratories, its insights were rarely translated into practical tools for businesses, governments, and other institutions. Based at Alameda da Universidade in Sao Bernardo do Campo, Sao Paulo, SAPIENS - Vitrine da Neurociência set out to build a bridge between the academic world and the organizational world, facilitating research, development, and the ethical application of neuroscience in society.

Current Focus: Bridging Neuroscience and Organizational Intelligence

Today, SAPIENS - Vitrine da Neurociência operates as a public relations and communications agency with a highly specialized niche: promoting applied neuroscience to industries that intersect with fields like computing, mental health, ethics and law, human factors, marketing, neuroeconomics, decision-making, motor behavior, learning, and art and design. The agency's core mission is to strengthen and increase the visibility of the applied neuroscience community. Rather than offering generic PR services, SAPIENS focuses on creating an ecosystem where academic research meets organizational needs, fostering what they call "organizations inteligentes" (intelligent organizations). This involves presenting neuroscience concepts to industries that can benefit from them, facilitating internships, research sponsorships, and long-term R&D partnerships. The agency operates on values of freedom, diversity, development, scale, and perpetuation, ensuring that all students and professionals in neuroscience can reach their potential without being limited by institutional or economic barriers.

Services and Specialties

While SAPIENS - Vitrine da Neurociência's service list is not exhaustive, based on their mission and keywords, they likely offer a range of communications and PR services tailored to the neuroscience ecosystem:

• Science communication and public relations for neuroscience research groups, laboratories, and clinics
• Content creation and storytelling that translates complex neuroeconomic and decision-making studies into accessible narratives for business audiences
• Event planning and management for conferences, workshops, and networking events that connect academia with industry
• Strategic communications for organizations in computing, mental health, and human factors who want to integrate neuroscience insights
• Media relations and press outreach for neuroscience startups and applied research projects
• Brand positioning and thought leadership for professionals working at the intersection of neuroscience, ethics, and law
• Digital marketing and social media management to build online communities around applied neuroscience topics
• Consulting on how to ethically communicate neuroscience findings to non-specialist audiences

Who Benefits from SAPIENS - Vitrine da Neurociência

SAPIENS - Vitrine da Neurociência is best suited for academic researchers, neuroscience laboratories, clinics, and university departments in Sao Bernardo do Campo and across Brazil who need to increase their public visibility and attract organizational partnerships. The agency is also a strong fit for companies in industries such as marketing, technology, human resources, and consumer behavior that want to leverage neuroscience insights for product development, employee well-being, or customer engagement—but need expert guidance on how to communicate these ideas ethically and effectively. Additionally, startups and established organizations working in neurotechnology, mental health apps, or brain-computer interfaces will find SAPIENS's network and expertise valuable for building credibility and reaching the right audiences. By focusing on the intersection of science and business, SAPIENS - Vitrine da Neurociência serves as a vital intermediary for anyone looking to apply neuroscience in the real world, ensuring that research translates into tangible social and economic benefits. Their location in Sao Bernardo do Campo, part of Brazil's industrial heartland, positions them uniquely to serve both academic institutions and corporate partners seeking to innovate through neuroscience.