SBCo

SBCo is a public relations and communications agency based in Sydney, Australia, operating from its headquarters at 19A Boundary St in New South Wales. Founded in 2022 by industry veteran Sally Burleigh, the agency emerged from the founder’s decision to step away from a larger agency model and return to a more personal, hands-on approach to client work. Sydney’s competitive communications landscape is home to many boutique and mid-sized firms, but SBCo distinguishes itself through its founder’s deep roots in the lifestyle, entertainment, and luxury sectors—and her commitment to working only with projects and personalities where she can add genuine value.

What SBCo Does

SBCo provides strategic public relations and communications services that span media relations, brand amplification, and event execution. The agency focuses on crafting campaigns that connect clients with their audiences across multiple channels—whether through traditional publicity, influencer marketing, digital campaigns, or curated activations. A key part of SBCo’s offering is its ability to leverage celebrity partnerships and collaborations, drawing on Burleigh’s two decades of experience promoting major brands in hospitality, fashion, beauty, wine, and entertainment. The agency also specialises in luxury branding and content distribution, helping clients tell their stories in a way that resonates with high-end consumers and media gatekeepers alike.

While the agency is relatively new, its founder’s track record means SBCo can call on a network of communicators, collaborators, and consultants both locally in Sydney and globally. This collective approach allows the agency to scale its services as needed without losing the personal touch that Burleigh prioritises. Whether a client needs a full-scale media relations strategy or a targeted influencer campaign, SBCo aims to deliver tailored solutions that align with the brand’s identity and goals.

Who SBCo Serves

SBCo works primarily with clients in the lifestyle, entertainment, hospitality, and luxury sectors. This includes brands and personalities in fashion, beauty, food and wine, travel, and destination marketing. The agency is particularly suited to businesses and individuals who value a close, one-on-one consulting relationship with their PR partner—something Burleigh emphasises after stepping away from the larger agency model. SBCo’s client base likely includes boutique hotels, premium wine labels, emerging fashion designers, and entertainment figures who need strategic guidance to amplify their brand presence in Australia and beyond.

Given the agency’s focus on luxury lifestyle and entertainment, it is a natural fit for brands launching or expanding in the Sydney market, as well as international clients seeking to build awareness in Australia. The agency’s experience with activations and events also makes it a strong partner for companies hosting product launches, VIP experiences, or media previews. SBCo’s services are designed to support both established names and up-and-coming talents who want to grow their profile through authentic storytelling and targeted media engagement.

Expertise and Service Offerings

SBCo’s expertise is built on more than 20 years of hands-on work in public relations, media, and entertainment. The agency’s service offerings include, but are not limited to, the following:

• Strategic public relations and communications planning
• Media relations and media relations management
• Influencer marketing and celebrity collaborations
• Luxury campaigns and brand amplification
• Event execution and activations
• Content distribution and digital campaigns
• VIP services and celebrity partnerships
• Luxury branding and lifestyle communications

Each engagement is handled directly by Sally Burleigh, ensuring clients receive her full attention and the benefit of her extensive network. The agency’s approach is highly personal, with Burleigh describing herself as a “people person” who is fully present in every project she takes on. This focus on quality over quantity is a deliberate choice, allowing SBCo to deliver results that are both strategic and authentic.

Who SBCo Is a Good Fit For

SBCo is best suited for brands and individuals in the luxury lifestyle, entertainment, and hospitality spaces who are looking for a dedicated, experienced PR partner rather than a large agency with multiple layers of management. Clients who value direct access to their strategist—and who want a bespoke approach to media relations, events, and brand storytelling—will find SBCo aligns well with their needs. The agency is also an excellent choice for businesses seeking to break into the Sydney and Australian markets with a locally connected expert. For those ready to invest in a more personal, collaborative relationship with their communications agency, SBCo offers a compelling option in the heart of New South Wales.