ScarletPR

ScarletPR operates out of New Brunswick, New Jersey, in the United States, with a distinctive model rooted in academia. Founded by elite public relations students from Rutgers University, the agency was built to bridge classroom theory with real-world practice. The motivation behind ScarletPR is straightforward: to provide students with meaningful, hands-on experience while offering professional-grade communications support to real clients. Each account member brings a background of at least three internships at notable companies such as Viacom, NBC, Time Inc., Town and Country Magazine, and Dunkin Donuts, along with three or more academic courses in public relations. This blend of study and practice means that ScarletPR's team arrives with a solid foundation in the craft, not just textbook knowledge.

Current Focus and Client Base

Today, ScarletPR serves a diverse set of clients across more than 17 industries, including media, food and beverage, fitness, healthcare, and fashion. Their portfolio includes organizations like Rutgers New Jersey Medical School, Robert Wood Johnson Hospital, Archangel Raphael's Mission (ARM), Triple Solid Fitness, Cold Weather Company, the Entrepreneurship Coalition, and the International Academy of Management and Business (IAMB). This range—from healthcare institutions to fitness brands and music acts—shows that ScarletPR is comfortable working across sectors. The agency tailors its approach to each client's unique needs, drawing on the collective experience of a team that has already navigated real campaigns for reputable companies. ScarletPR's location in New Brunswick places it near a vibrant business and academic community, allowing for close collaboration with local and regional clients.

Services and Specialties

While ScarletPR does not publish a fixed menu of services, its team's background and client work suggest a comprehensive suite of public relations and communications offerings. Based on the industries they serve and the experience of their members, the following are likely capabilities the agency brings to engagements:

• Media relations and press outreach
• Content creation (press releases, blog posts, newsletters)
• Social media management and strategy
• Crisis communication planning
• Event planning and promotion
• Brand storytelling and messaging development
• Influencer and partnership coordination
• Research and media monitoring

These services are delivered by students who have already proven themselves in internships at major media and consumer brands. ScarletPR emphasizes a hands-on, client-focused approach, with each team member maintaining an impressive portfolio that demonstrates their expertise. The agency's structure allows for fresh perspectives and a willingness to experiment with new tactics, while still grounding work in established PR principles learned through Rutgers' curriculum.

Who Benefits from Working with ScarletPR

ScarletPR is a strong fit for organizations that value fresh thinking and are comfortable with a team that is still building its professional reputation. Smaller businesses, nonprofits, and startups—especially those in New Brunswick and the surrounding region—can benefit from the agency's affordability and enthusiasm. Clients like Triple Solid Fitness and Cold Weather Company represent the kind of growth-oriented brand that ScarletPR can help amplify. Larger institutions, such as Robert Wood Johnson Hospital, may also find value in the agency's ability to provide dedicated, supervised support for specific projects. Because ScarletPR operates under the guidance of Rutgers faculty and taps into a network of motivated students, clients get a blend of academic rigor and real-world hustle. The agency is particularly suited for those who want to support the next generation of PR professionals while receiving competent, attentive service. For any organization looking to build awareness, strengthen community ties, or tell its story more effectively, ScarletPR offers a compelling option in the New Jersey market.