Schiller & Friends AB

Schiller & Friends AB is a Stockholm-based communications consultancy that operates as a flexible network of independent specialists. Founded in 2020, the agency serves a broad range of clients, from startups and growing companies to established organizations and public sector entities, primarily in Sweden. The agency’s core focus is on digital communication, but its network approach allows it to assemble tailored teams for each client, covering everything from strategic planning to hands-on content production.

A Network Model for Tailored Communications

Rather than maintaining a large in-house staff, Schiller & Friends AB brings together individuals and small firms with complementary skills in public relations and communications. This structure means clients get a team built specifically for their project or ongoing needs, without paying for overhead they don't use. The agency acts as a single point of contact, coordinating the work of writers, media specialists, graphic designers, and other experts as needed. This model is particularly well-suited for companies that require specialized communications support but may not have the volume to justify a full-time in-house team.

The agency emphasizes practical, results-oriented work. Whether a client needs a complete communications strategy or just fresh ideas and execution support, Schiller & Friends AB adapts to the scope. The approach is hands-on: they help develop new concepts, then either implement them fully or hand off the execution to the client.

Services and Specializations

Schiller & Friends AB offers a comprehensive range of services within public relations and communications, all delivered with a digital-first mindset. Their typical service offerings include:

• Strategic communication: Developing communication plans and strategies aligned with business goals.
• Media relations: Writing press releases, arranging media training, crafting debate articles and op-eds, identifying news angles, formulating key messages, and preparing clients for journalist interviews.
• Customer journey optimization: Reviewing language, tone, and usability across digital touchpoints to ensure consistency with brand perception.
• Media monitoring: Tracking coverage in editorial and social media to understand brand and industry conversations.
• Content production: Planning and creating text, images, video, and graphics for channels including social media, websites, newsletters, and customer communications.
• Public relations: Long-term PR work grounded in a well-defined strategy and plan, from idea generation to execution.

Location and Client Fit

Based in Stockholm, Sweden, Schiller & Friends AB is well-positioned to serve clients across the Stockholm County area and throughout the country. The agency’s digital focus means it can also work effectively with clients beyond the immediate region, though its core expertise lies in the Swedish market and its media landscape. The network model makes the agency a good fit for organizations that value flexibility, personalized service, and access to a broad range of specialist skills without the commitment of a retainer with a larger firm. It is particularly suitable for businesses undergoing change, launching new products, or seeking to strengthen their digital presence and media relationships in a cost-effective way.