Sefiani, part of Clarity Global
Sefiani, part of Clarity Global is a public relations agency based in Sydney (founded 1999).
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About Sefiani, part of Clarity Global
Sefiani, part of Clarity Global, is a strategic communications and reputation management agency operating out of Sydney, Australia. The firm focuses on corporate brand and reputation management, issues management, crisis communications, and content marketing, with a particular emphasis on serving technology leaders and global companies entering the Australian, New Zealand, and APAC markets. Founded in 1999 by Robyn Sefiani, the agency has built a strong reputation for helping clients navigate complex reputational challenges and build lasting brand value. In 2023, Sefiani was fully acquired by Clarity Global, integrating its local expertise with a worldwide network of communications professionals.
Services and Specialties
Sefiani, part of Clarity Global, offers a comprehensive suite of services tailored to the needs of organizations facing high-stakes communications environments. The agency's core capabilities include corporate brand and reputation management, where it helps clients define, build, and protect their brand identity. Issues management and crisis communications are central to their offering, supported by the Clarity Global Crisis Council, which provides rapid response and strategic guidance during critical moments. The agency also excels in sustainability communications, helping companies articulate their environmental and social commitments, and in financial and investor communications, where it assists with messaging for public offerings and shareholder engagement. Additional services include government relations and public affairs, stakeholder sentiment analysis, media training, and digital strategy. For clients entering the APAC region, Sefiani provides market entry strategies and reputational guidance to navigate local scrutiny and regulatory landscapes.
- Corporate brand and reputation management
- Issues management and crisis communications
- Sustainability communications
- Financial and investor communications
- Government relations and public affairs
- Content marketing and storytelling
- Social media strategy and online counsel
- Media relations and media training
- Stakeholder sentiment analysis and issue escalation management
- Market entry and expansion strategy
Methodology and Approach
The methodology of Sefiani, part of Clarity Global, is rooted in consultancy-driven, data-informed strategic communications. The agency begins each engagement by conducting thorough stakeholder sentiment analysis to understand the perceptions and concerns that shape a client's reputation. This research informs the development of tailored communication strategies that align with business objectives, whether the goal is building brand awareness, managing a crisis, or supporting a market entry. The firm emphasizes proactive issue escalation management, helping clients anticipate and mitigate risks before they escalate. For crisis situations, the Clarity Global Crisis Council provides a structured framework for rapid response, drawing on expertise from across the global network. The agency also integrates digital strategy and creative services to ensure that messaging is delivered effectively across traditional and online channels. Employee communications and stakeholder engagement are woven into all campaigns, recognizing that internal and external audiences are equally important to reputation building.
Location and Market Focus
Based at 228 Pitt St in Sydney, Australia, Sefiani, part of Clarity Global, leverages deep local market knowledge while benefiting from the global reach of Clarity. The agency is particularly well-suited for technology leaders and multinational corporations seeking to establish or strengthen their presence in the APAC region. Its client roster includes high-profile names such as Airbus, EY, and L’Oreal, demonstrating its ability to serve both B2B and B2C organizations across industries like education, not-for-profit, and professional services. The Sydney office serves as a hub for the Asia-Pacific operations, providing clients with access to a team that understands the nuances of Australian and New Zealand media, regulatory environments, and consumer sentiment.
Sefiani, part of Clarity Global, is a strong fit for organizations that require sophisticated reputation management, especially those navigating complex issues, regulatory scrutiny, or market expansion in the Asia-Pacific region. Companies in technology, financial services, sustainability, and public affairs will find the agency's blend of local expertise and global resources particularly valuable. The firm's focus on consultancy and strategic counsel makes it ideal for clients seeking a partner who can provide both high-level guidance and hands-on execution, from crisis response to long-term brand building.
Key facts
- Team size: 11-50 employees
- Headquarters: 228 Pitt St, Sydney, New South Wales, Australia, 2000
- Address: 228 Pitt St , Sydney New South Wales Australia 2000
- Annual revenue: 11000000
- SIC codes: 7389
Keywords & focus
Topics and areas Sefiani, part of Clarity Global works with.
- corporate brand & reputation management
- issues management & crisis communications
- content marketing
- brand management
- government relations & public affairs
- building brand awareness
- online & social media counsel
- financial & investor communications
- social media strategy
- sustainability communications
- government relations
- public affairs
- issues management
- media relations
- employee communications
- strategic communications
- crisis communications management
- public relations
- digital strategy
- creative services
- public relations & communications services
- media training
- stakeholder sentiment analysis
- issue escalation management
- financial communication
- reputation building
- consulting
- education
- not-for-profit communication
- stakeholder communication strategy
- +76 more
Technologies
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Industries served by Sefiani, part of Clarity Global
Sefiani, part of Clarity Global works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Sydney
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Frequently asked questions about Sefiani, part of Clarity Global
Common questions and answers about Sefiani, part of Clarity Global, their services, location, and how to work with them.
- Where is Sefiani, part of Clarity Global located?
- Sefiani, part of Clarity Global is headquartered in Sydney.
- What services does Sefiani, part of Clarity Global offer?
- Sefiani, part of Clarity Global offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Sefiani, part of Clarity Global serve?
- Sefiani, part of Clarity Global serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Sefiani, part of Clarity Global a verified PR agency?
- Sefiani, part of Clarity Global is listed on Online PR. Verification status is shown on their profile.
- How can I contact Sefiani, part of Clarity Global?
- You can visit their website at http://www.sefiani.com.au
- How many reviews does Sefiani, part of Clarity Global have?
- Sefiani, part of Clarity Global has 0 client reviews with an average rating of 0.0 out of 5.
- When was Sefiani, part of Clarity Global founded?
- Sefiani, part of Clarity Global was founded in 1999.
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