Seis80 Comunicación

Seis80 Comunicación is a public relations and communications agency based in San José, Costa Rica. Founded in 2018, the firm focuses on helping companies bridge the gap between what they do and how they are perceived by the public. The agency operates on the principle that effective communication is essential for business success, working to transform corporate activities into news stories that build credibility and visibility. Seis80 Comunicación serves a range of clients in Costa Rica, particularly those in B2B sectors that require strategic media outreach and reputation management.

Core Services and Specialties

Seis80 Comunicación offers a comprehensive suite of services designed to manage both internal and external communication. The agency’s approach is rooted in the idea that communication must be intentional and strategically aligned with business goals. Their service offerings cover the full spectrum of public relations, from media relations and press strategy to crisis management and media training. Key areas of expertise include:

• Media relations and press strategy: Building and maintaining relationships with journalists, crafting press releases, and securing media coverage in national and sector-specific outlets.
• Media training for spokespeople: Preparing executives and team members to handle interviews, press conferences, and public appearances with confidence and clarity.
• Crisis communication and reputation management: Developing response plans and messaging to protect brand integrity during challenging situations.
• Corporate communication: Managing internal communication programs, including newsletters, intranets, and employee engagement initiatives.
• Storytelling and copywriting: Creating compelling narratives for websites, social media, and corporate materials that resonate with target audiences.
• Graphic design and audiovisual production: Producing corporate photography, videos, and visual content for marketing and PR campaigns.
• Social media management and digital strategy: Overseeing content creation, community management, and paid advertising across platforms like LinkedIn, Instagram, and Facebook.
• Event coordination: Planning and executing corporate events, product launches, and press conferences that strengthen brand presence.
• Web development and digital presence: Designing and maintaining professional websites that serve as central hubs for brand communication.

Methodology and Approach

Seis80 Comunicación follows a structured methodology that begins with understanding the client’s business, market position, and communication objectives. The agency believes that effective communication requires a parallel track to traditional advertising: while marketing promotes products or services, public relations builds authority by positioning the company as an expert and reliable source of information. This dual approach, combining paid media with earned media, is central to their work. Seis80 Comunicación emphasizes the importance of crafting messages that add value not only to the client’s brand but also to the audience, whether that audience consists of customers, investors, or the general public. Their team of experienced professionals develops media outreach strategies, manages press lists, and monitors coverage to ensure consistent visibility. The agency also provides training and capacity-building services, helping in-house teams improve their communication skills and align with the overall PR strategy.

Location and Client Fit

Based in San José, Costa Rica, Seis80 Comunicación is well-positioned to serve companies operating in the Central American market. The agency’s deep understanding of local media landscapes and business culture allows it to create relevant, impactful campaigns for Costa Rican and regional clients. They are particularly well-suited for B2B companies, professional services firms, and organizations that need to manage their reputation carefully—such as those in regulated industries or facing public scrutiny. Seis80 Comunicación also works with businesses that are looking to expand their visibility in Costa Rica or enter the local market for the first time. Their services are ideal for companies that want to move beyond simple advertising and build lasting credibility through earned media, expert positioning, and strategic storytelling. Whether a client is preparing for a product launch, navigating a crisis, or simply seeking to strengthen their brand presence, Seis80 Comunicación offers the tools and expertise to communicate effectively and achieve tangible results.