Selpress

Founded in 1995, Selpress began as a specialized media monitoring and press clipping agency in Milan, Italy, at a time when corporate and financial communication was still evolving into a professional discipline. The agency emerged from the broader PMS group, an Italian consulting firm that focuses on corporate and financial communication and is the only company in its sector listed on the AIM Italia market of the Italian Stock Exchange. This founding context gave Selpress a distinct advantage: it was built not just to track news, but to support the rigorous demands of institutional and financial communicators who needed accuracy, speed, and depth in their media intelligence.

Current Focus and Certification

Today, Selpress operates from its headquarters at 5A Via Giorgio Jan in Milan, Lombardy, and remains a key player in Italy's public relations and communications services landscape. The agency is ISO 9001 certified, meaning its quality management system is regularly audited to ensure consistent delivery of services. This certification covers the production of press reviews and qualitative-quantitative analysis of print, web, and audio-video media. For clients, this translates into a reliable process for monitoring how their brand, executives, or campaigns appear across national, local, and international outlets. Selpress's team of over 50 professionals—including journalists, communication graduates, and information specialists—works seven days a week to provide continuous coverage.

Services and Capabilities

Selpress offers a comprehensive suite of services designed to support press offices and communication teams. While the agency's core strength lies in media monitoring and analysis, its capabilities extend well beyond simple clipping. Based on its background and the needs of its client base, likely services include:

• Real-time media monitoring across print, digital, and broadcast channels
• Customized press reviews and daily digests for corporate and financial clients
• Qualitative and quantitative media analysis, including sentiment and share of voice
• Archival research using Italy's most complete journalistic database, containing articles from 2004 onward
• Support for press office workflows, including press release distribution and media list management
• Dedicated editorial teams that tailor monitoring to individual client requirements

A standout feature of Selpress is its proprietary database, which is the most comprehensive in Italy. It includes every article from generalist and trade daily newspapers and periodicals published since 2004. This archive allows for deep historical analysis and trend tracking that few competitors can match. The agency's understanding of the editorial world, combined with its roots in the PMS group's media relations expertise, makes it a practical partner for organizations that rely on accurate and timely news intelligence.

Who Benefits from Selpress

Selpress is a strong fit for corporate communication departments, financial PR teams, and institutional bodies that need to monitor their media presence with precision. Companies and organizations based in Milan or elsewhere in Italy that require daily, reliable monitoring of national and local press will find Selpress's scale and specialization useful. Its ISO certification and dedicated editorial support are particularly valuable for regulated industries or publicly listed companies that must track media coverage for compliance or investor relations. Agencies or in-house teams looking to outsource media monitoring while retaining control over analysis will also benefit from Selpress's flexible, client-focused approach. In a market where news cycles never stop, Selpress provides the infrastructure and expertise to keep communicators informed and responsive.