SEMPTEY

SEMPTEY is a consultancy based in Capbreton, France, that specializes in the creation, development, and commercial optimization of professional trade fairs, salons, and congresses. Founded in 2018, the firm focuses exclusively on the business events sector, offering a targeted set of services designed to help organizers accelerate the growth of their exhibitions and conferences. Rather than providing general public relations or communications services, SEMPTEY concentrates on the strategic and operational aspects of building and scaling B2B events.

Core Services and Specialties

SEMPTEY's service offering is structured around three main areas: creating new events, developing existing ones, and conducting commercial audits. The firm does not provide typical PR tasks such as media relations or press release distribution; instead, its expertise lies in the business mechanics of events. Typical services include:

• Feasibility studies and business model definition for new salons or congresses
• Construction of the commercial offer and supporting sales materials
• Development of institutional and key account partnerships
• Editorial conception and content strategy for event programming
• Strategic diagnostics and growth potential analysis for existing events
• Sector development and ecosystem expansion
• Launch and management of commercial, institutional, and editorial campaigns
• Audits of commercial performance and elaboration of operational action plans
• Deployment of action plans to improve sales results

Who They Help and Their Approach

SEMPTEY works with organizers of professional salons and congresses, from event owners looking to launch a new concept to established organizers seeking to revitalize or expand an existing event. The firm's approach is hands-on and data-driven, moving from feasibility analysis through to the actual execution of commercial campaigns. Their track record includes the creation of the Salon Souveraineté Numérique 2026, the GreenTech Forum Paris (developed from 2021 to 2025), GreenTech Forum Brussels 2024, and the Congrès de la Communication et du Marketing Responsables 2023. These references demonstrate SEMPTEY's ability to work across different sectors, particularly in technology, sustainability, and responsible marketing.

Location and Credentials

Based in Capbreton, a coastal town in the Nouvelle-Aquitaine region of southwestern France, SEMPTEY operates from a single office at 18 Impasse des Bergeronnettes. While the firm is rooted in France, its projects have included international events such as the Brussels edition of GreenTech Forum, indicating a capacity to work across borders. The consultancy's focus on the niche of professional events means it offers deep expertise rather than broad communications support. For organizers seeking a partner to help create, develop, or transform a salon or congress, SEMPTEY provides a clear, structured methodology backed by concrete results.

The firm is best suited for event organizers who need strategic guidance on the commercial viability and growth of their trade shows or conferences, rather than traditional PR or communications support. If you are looking to launch a new B2B event, optimize an existing one, or improve your commercial performance, SEMPTEY offers a specialized, results-oriented service from its base in Capbreton, France.