Sense

Founded in 2023 by Daniel Li, a seasoned corporate communications expert with a track record of industry recognition, Sense was established to address a growing need in the Asia-Pacific communications landscape. The agency emerged from the recognition that global brands operating in complex markets like China require a more agile and accessible approach to corporate communications. Rather than replicating the large-scale agency model, Sense was designed as an independent consultancy that could offer the depth of expertise found at top-tier firms, but with greater flexibility and a more adaptive management style. This founding vision was rooted in the belief that the traditional agency structure often struggles to keep pace with the rapid changes in the Chinese and broader APAC markets, creating an opportunity for a more nimble and strategically focused partner.

Current Focus and Market Position

Today, Sense operates as a specialized independent PR consultancy concentrating on corporate communications and integrated strategies across the Asia-Pacific region. The agency’s team is composed of internationally acclaimed PR consultants who have previously held senior positions at leading global agencies, alongside seasoned media professionals with deep local market knowledge in China. This blend of global perspective and local expertise allows Sense to navigate the complexities of the Chinese market while also serving clients across the broader APAC region. The agency's strategic focus spans several key sectors, including technology, healthcare, sports, finance, and automotive. In the healthcare and technology spaces, Sense leverages its consultants’ unique insights to help brands communicate effectively during challenging market cycles, from product launches to crisis management. The agency’s integrated communications approach ensures that messaging is consistent across corporate, consumer, and digital channels, providing clients with a cohesive narrative that resonates with diverse stakeholders.

Services and Specialties

Sense offers a targeted suite of services designed to meet the needs of global brands operating in the APAC region. While the agency emphasizes corporate communications and integrated communications as its core pillars, its capabilities extend to a range of strategic and tactical offerings. The following list represents the key service areas that Sense is likely to provide based on its industry focus and team expertise:

• Corporate communications strategy and execution
• Integrated communications planning for multi-market campaigns
• Media relations and press office management across APAC
• Crisis communications and reputation management
• Thought leadership and executive positioning
• Healthcare and technology sector communications
• Sports marketing and brand partnerships
• Content creation and storytelling for digital platforms
• Stakeholder engagement and public affairs
• Market entry and growth communications for global brands

These services are delivered by a team strategically located in key markets, including the Beijing-Tianjin-Hebei region, Shanghai, Hong Kong, Singapore, and Jakarta. Additionally, Sense partners with a network of overseas agencies to extend its reach and serve global clients effectively.

Who Benefits from Sense

Sense is particularly well-suited for global brands that require sophisticated corporate communications support in the Chinese and Asia-Pacific markets. The agency is an ideal partner for technology companies navigating regulatory landscapes, healthcare organizations managing complex stakeholder relationships, and sports brands seeking to build meaningful connections with local audiences. Its independent structure and experienced team make it a strong fit for clients that value strategic counsel over volume-driven service models. Whether a multinational corporation is launching a new product, managing a reputational challenge, or seeking to strengthen its corporate narrative across the APAC region, Sense provides the focused expertise and flexibility needed to achieve measurable results. The agency’s commitment to delivering exceptional value through frontline communication services ensures that clients receive not just advice, but actionable strategies that drive real business outcomes.