September

September is a boutique public relations and communications agency founded in 2022 by Charlie Helmich and Jennifer Wheeldon. The agency is built on the principle that senior-level expertise and deep industry connections matter more than agency size. They work primarily with brands in the design, architecture, lifestyle, luxury, and wellness sectors—both established names and emerging ventures that value strategic, hands-on counsel. Rather than serving a broad swath of industries, September focuses on a curated set of clients where their collective 30-plus years of experience can make a tangible impact on brand visibility and reputation.

How September Helps Clients Build Credibility and Reach

September positions itself as a small but highly senior team. Charlie Helmich and Jennifer Wheeldon bring a network of high-level journalist contacts, key editors, and influencers that spans the UK and international markets. Their approach is rooted in strategy-first communications: they don't just pitch stories but develop cohesive narratives that align with a brand's core identity. The agency excels in media relations, leveraging editorial relationships to secure coverage in top-tier outlets. For lifestyle and luxury brands, this often means placements in publications that shape consumer perception—from design magazines to broadsheet supplements. September also focuses on influencer engagement and partnership activations, recognizing that modern brand storytelling requires both earned media and authentic collaborations.

Core Services and Specialties

September offers a focused set of services that reflect their expertise in the lifestyle and luxury space. While the agency tailors each engagement to the client's specific needs, their typical capabilities include:

• Media relations and press office management
• Strategic communications planning and counsel
• Influencer identification and engagement
• Partnership and brand activation development
• Event management and experiential marketing
• Social media strategy and content creation
• Digital communications and online reputation
• Crisis communications and reputation management

These services are delivered with a hands-on, senior-led approach. Because September is a small team, clients work directly with the founders, ensuring consistency and strategic alignment. The agency's sweet spot is brands that value deep editorial relationships over volume—where quality of coverage matters more than quantity.

Location and Market Reach

September is based in London, though its reach extends across the UK and internationally. The agency's founders have cultivated relationships with journalists and editors in major markets, including the US, Europe, and the Middle East. This global perspective is particularly valuable for luxury and lifestyle brands looking to expand their footprint beyond domestic borders. While September operates from London, its client work often involves coordinating campaigns that span multiple time zones and cultural contexts, reflecting the increasingly borderless nature of premium brand communications.

Who September Is a Good Fit For

September is best suited for brands in the design, architecture, lifestyle, luxury, and wellness sectors that require senior-level strategic thinking but don't need—or want—a large agency structure. Startups and scale-ups in these verticals will find the agency's direct access to founders and senior consultants appealing, especially when launching new products, entering new markets, or repositioning their brand. Established companies seeking a refresh or more targeted media outreach will also benefit from September's curated approach. The agency is less ideal for clients requiring extensive digital marketing, SEO, or large-scale event production, as their focus remains squarely on earned media and high-touch relationship building. For brands that value quality over quantity and want a partner who truly understands the nuances of luxury and lifestyle communications, September offers a compelling alternative to larger, more generalized firms.