Sequential Sport
Sequential Sport is a public relations agency based in Aldershot (founded 2025).
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About Sequential Sport
Sequential Sport, founded in 2025 by Ben Buesnel (known as BB), is a focused public relations and communications agency based in Aldershot, United Kingdom. With nearly 20 years of hands-on experience across a wide range of sports and entertainment sectors, the agency brings a practical, results-driven approach to PR, marketing, and social media. BB’s background includes roles as Communications Manager for Motorsport UK, Brand and Marketing Manager for the Le Mans Ultimate video game and Le Mans Virtual Esports series, and Account Manager at the award-winning PR agency MPA Creative. This depth of experience allows Sequential Sport to offer credible, informed support to clients in both traditional sports and emerging digital arenas.
Specialist Expertise in Motorsport, Esports, and Gaming
Sequential Sport’s core strength lies in its deep understanding of motorsport, esports, and gaming. BB has worked directly with governing bodies, video game titles, and virtual racing series, giving the agency a unique perspective on how to bridge the gap between physical and digital sports. This expertise extends to event coordination for international championships, media relations for high-profile athletes, and content creation that resonates with dedicated fan communities. The agency is equally comfortable handling the fast-paced environment of a live motorsport event or the strategic demands of an esports brand launch. For clients in these sectors, Sequential Sport offers a blend of industry knowledge and practical execution that is hard to find in a single agency.
Comprehensive Services Across PR, Marketing, and Events
Sequential Sport provides a full suite of public relations and communications services tailored to the sports and entertainment industries. The agency’s capabilities are built on BB’s experience with business start-ups, consumer products, and major events, ensuring a versatile approach that can adapt to different client needs. Key service offerings include:
- Public relations and communications strategy
- Media relations and crisis communication
- Event planning and management for national and international events
- Sports marketing and advertising campaigns
- Content creation, including photography and video
- Social media management and community management
- Media training for athletes, commentators, and pundits
- Brand development and endorsement management
- Livery design and coordination with artists
This range of services means Sequential Sport can act as a dedicated communications partner for organizations that need consistent, professional support across multiple channels. The agency’s focus on B2B relationships also makes it a strong choice for brands looking to build credibility within the sports ecosystem.
Who Sequential Sport Works With
Based in Aldershot, United Kingdom, Sequential Sport is well-suited for a variety of clients, including sports governing bodies, event organizers, esports teams, game publishers, and individual athletes. The agency’s track record includes work in football, gymnastics, snooker, motorsport, and hospitality, as well as carnival parades and retail. This diversity shows that BB and his team can adapt their approach to different audiences and objectives. Whether a client needs help launching a new product, managing a high-stakes media situation, or building a long-term brand strategy, Sequential Sport offers a hands-on, experienced perspective. The agency is particularly valuable for organizations that want a single point of contact who understands the nuances of both traditional and digital sports, from the paddock to the esports arena.
Key facts
- Team size: 1-10 employees
- Headquarters: Aldershot, England, United Kingdom
- Address: Aldershot England United Kingdom
- SIC codes: 7389
Keywords & focus
Topics and areas Sequential Sport works with.
- public relations & communications services
- event coordination
- event planning and management
- brand development
- photographers
- crisis communication
- sports marketing
- esports
- gaming
- commentator and pundit
- athletes
- championships
- public relations and communications
- public relations
- media training
- motorsport
- event planning
- content creation
- social media management
- community management
- sports marketing and advertising
- livery artists
- public relations agencies
- media relations
- endorsements
- b2b
- marketing & advertising
- games
- public relations & communications
- events services
Technologies
Outlook, Microsoft Office 365, Google Cloud Hosting, Mobile Friendly, Varnish, Wix
Industries served by Sequential Sport
Sequential Sport works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Frequently asked questions about Sequential Sport
Common questions and answers about Sequential Sport, their services, location, and how to work with them.
- Where is Sequential Sport located?
- Sequential Sport is headquartered in Aldershot.
- What services does Sequential Sport offer?
- Sequential Sport offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Sequential Sport serve?
- Sequential Sport serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Sequential Sport a verified PR agency?
- Sequential Sport is listed on Online PR. Verification status is shown on their profile.
- How can I contact Sequential Sport?
- You can visit their website at http://www.sequentialsport.com
- How many reviews does Sequential Sport have?
- Sequential Sport has 0 client reviews with an average rating of 0.0 out of 5.
- When was Sequential Sport founded?
- Sequential Sport was founded in 2025.
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