SERNA GROUP
SERNA GROUP is a public relations agency based in Mexico City (founded 2009).
This profile is unclaimed. Register as an agency to claim it.
About SERNA GROUP
SERNA GROUP is a Latin American communications and marketing agency founded in 2009, headquartered at 100 Calle Manzanillo in Mexico City, Mexico. The agency serves a diverse range of clients, from startups and mid-sized enterprises to established corporations, particularly those seeking to strengthen their presence in the Latin American market. With a stated mission of being "the gateway to Latin America," SERNA GROUP works with businesses across various sectors, including B2B, corporate, and consumer-facing industries, helping them navigate the region's complex media and digital landscape.
Strategic Communication and Crisis Management
SERNA GROUP operates through three main divisions, with SernaPR focusing on public relations and strategic communications. This division provides comprehensive services such as media relations, corporate communication, and reputation management. A key specialty is crisis management (gestión de crisis), where the agency helps clients prepare for and respond to potential reputational threats. This includes media training workshops designed to equip executives with skills for handling press inquiries and public appearances. The agency also offers digital reputation repair services, addressing negative online content and managing brand perception across digital channels. SERNA GROUP's approach to communication emphasizes integrity and honesty, principles that guide its work with clients who need to build or restore trust with their audiences.
Digital Marketing and SEO
Through its Serna Digital division, SERNA GROUP delivers a full suite of digital marketing services. These include search engine optimization (SEO) for organic positioning, social media management and advertising, and ASO (App Store Optimization) for mobile apps. The agency's expertise in "posicionamiento web" and "seo optimization" reflects a focus on helping clients achieve visibility in search results, particularly within the Spanish-speaking market. Additionally, SERNA GROUP offers web design (diseño paginas web, diseño web), branding, and influencer marketing (agencia de influencers). The agency integrates emerging technologies to enhance its digital offerings, ensuring campaigns are data-driven and results-oriented. Social media management covers platforms like Facebook, Instagram, LinkedIn, and Twitter, with strategies tailored to each client's industry and goals.
Event Production and Experiential Marketing
The third division, Serna Producciones, handles event management and experiential marketing. This includes the production of corporate events, product launches, and brand activations designed to create engaging experiences for target audiences. SERNA GROUP's work in this area has earned international recognition; for example, the agency won a Bronze Lion at Cannes Lions 2025 for its campaign "Bar del Golfo de México." This award highlights the agency's ability to blend creative storytelling with production execution. Event services likely cover everything from concept development and logistics to on-site coordination, serving clients who want to make a tangible impact through face-to-face interactions.
Based in Mexico City and with an additional office in Bogotá, Colombia, SERNA GROUP is well-positioned to serve clients across Latin America. The agency's services are best suited for companies that need integrated communications and marketing support—from strategic PR and crisis management to digital growth and event production. Organizations looking to enter or expand within the Mexican and Latin American markets will find SERNA GROUP's local expertise particularly valuable. With a track record spanning over 15 years and recognition from global industry bodies, SERNA GROUP offers a practical, results-oriented approach for businesses seeking to build brand awareness, manage reputation, and drive engagement in the region.
Key facts
- Team size: 11-50 employees
- Headquarters: 100 Calle Manzanillo, Mexico City, Mexico City, Mexico, 06760
- Address: 100 Calle Manzanillo , Mexico City Mexico City Mexico 6760
- SIC codes: 7381
Keywords & focus
Topics and areas SERNA GROUP works with.
- marketing digital
- seo
- relaciones publicas
- producciones
- diseno paginas web
- branding
- agencia de influencers
- rsc
- gestion de crisis
- aso
- redes sociales
- comunicacion
- posicionamiento web
- public relations & communications services
- digital marketing
- relaciones públicas
- event management
- services
- gestión de crisis
- media training workshops
- digital reputation repair
- reputación online
- social media advertising
- social media management
- seo optimization
- diseño web
- crisis management
- corporate communication
- b2b
- public relations
- +67 more
Technologies
Outlook, Microsoft Office 365, SendInBlue, Nginx, WordPress.org, Google Font API, Mobile Friendly, Google Tag Manager, Varnish, reCAPTCHA, Gusto
Industries served by SERNA GROUP
SERNA GROUP works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Mexico City
If you are looking for alternatives or more options in Mexico City, here are other public relations agencies in the same city you can compare.
Frequently asked questions about SERNA GROUP
Common questions and answers about SERNA GROUP, their services, location, and how to work with them.
- Where is SERNA GROUP located?
- SERNA GROUP is headquartered in Mexico City.
- What services does SERNA GROUP offer?
- SERNA GROUP offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does SERNA GROUP serve?
- SERNA GROUP serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is SERNA GROUP a verified PR agency?
- SERNA GROUP is listed on Online PR. Verification status is shown on their profile.
- How can I contact SERNA GROUP?
- You can visit their website at http://www.sernagrp.com
- How many reviews does SERNA GROUP have?
- SERNA GROUP has 0 client reviews with an average rating of 0.0 out of 5.
- When was SERNA GROUP founded?
- SERNA GROUP was founded in 2009.
Share your experience
Be the first to leave a review for SERNA GROUP.
Are you SERNA GROUP?
This profile hasn't been claimed yet. Claim it to start receiving quote requests directly from clients, manage your listing, and respond to leads.
Claim this listingLooking for SERNA GROUP? Visit their website to contact them directly.