Sevenplus Communication

Sevenplus Communication Consulting is a public relations and communications agency that focuses on helping international brands navigate the complexities of cross-cultural business. Based in the dynamic economic hub of Shanghai, the agency was founded with a clear mission: to bridge the gap between European and Chinese markets. The firm’s name, "Sevenplus," reflects its philosophy of going beyond the standard seven communication principles to add value through cultural insight and strategic agility. With a team drawn from diverse cultural backgrounds, Sevenplus Communication positions itself as a specialist in intercultural dialogue, particularly for brands looking to establish or strengthen their presence in China and Europe.

Core Services and Specialties

Sevenplus Communication offers a comprehensive suite of services designed to support brands throughout the entire marketing and communications lifecycle. While the agency’s core focus is on public relations and communications, its expertise extends to strategic marketing support. The agency’s service offerings are tailored to address the unique challenges of operating across different cultural and regulatory environments.

• Strategic Public Relations & Media Relations
• Corporate Communications & Reputation Management
• Cross-Cultural Marketing & Brand Strategy
• Event Planning & Management (for international launches and B2B events)
• Content Creation & Localization (Chinese and European languages)
• Social Media Strategy & Community Management
• Influencer & KOL Engagement
• Market Entry & Business Development Support
• Crisis Communication & Issues Management
• Digital Marketing & SEO/SEM Strategy

Methodology and Approach

The agency’s methodology is driven by three core principles: Interculturality, Agility, and Simplicity. Interculturality is at the heart of every project, as Sevenplus Communication understands that effective communication requires more than just translation—it demands a deep understanding of local nuances, business etiquette, and consumer behavior. Agility refers to the agency’s ability to adapt quickly to shifting market conditions, regulatory changes, and client needs, which is critical in fast-moving markets like China. Simplicity ensures that complex strategies are distilled into clear, actionable plans that clients can understand and execute. This approach is particularly effective for European luxury, lifestyle, and industrial brands seeking to enter or expand within the Chinese market, as well as for Chinese companies looking to build a reputation in Europe.

Location and Market Focus

Sevenplus Communication is headquartered in Shanghai, China, a global financial and commercial center that serves as the perfect base for the agency’s operations. From this vantage point, the team has direct access to the Chinese media landscape, key opinion leaders, and business networks. The agency’s work frequently spans across major cities in Europe—such as Paris, Milan, London, and Berlin—and key Chinese markets including Shanghai, Beijing, and Guangzhou. By maintaining a strong physical presence in Shanghai and leveraging its team’s European roots, Sevenplus Communication is uniquely positioned to facilitate bilateral communications, helping brands avoid common pitfalls related to cultural misunderstandings and regulatory compliance.

Sevenplus Communication is best suited for international brands, particularly those from Europe, that are serious about entering or scaling within the Chinese market. It is also an excellent partner for Chinese companies aiming to build a credible brand image in Europe. The agency’s strength lies in its ability to offer end-to-end solutions—from initial market research and strategy development to execution and performance measurement—while maintaining a focus on cultural sensitivity. Brands that value a partner with a proven track record in cross-border communications, and who need a team that can navigate the complexities of both Western and Eastern business environments, will find Sevenplus Communication to be a reliable and effective ally.