SeyferthPR

SeyferthPR is a full-service public relations and strategic communications firm based in Grand Rapids, United States. Founded in 1984 by Ginny Seyferth, the agency has grown to employ approximately 36-46 professionals, including former corporate executives, journalists, and designers. With an annual revenue of around $5.9 million, SeyferthPR serves over 90 clients across the Midwest and beyond, focusing on values such as integrity, innovation, and teamwork.

Industries and Core Focus

SeyferthPR specializes in public relations and communications, with a strong emphasis on media relations, brand reputation management, and crisis response. The agency works across a variety of sectors, including corporate, nonprofit, and public affairs. Their expertise extends to hyper-local targeting, community engagement, and public policy communication. Given their location in Grand Rapids, they have a particular strength in serving clients throughout the Midwest, though their reach extends nationally.

The agency's capabilities are built on a foundation of strategic storytelling and media training, helping clients navigate complex communication landscapes. SeyferthPR also offers diversity and inclusion consulting, reflecting a commitment to modern, equitable communication practices. Their team includes professionals with backgrounds in journalism, corporate communications, and creative design, enabling them to craft compelling narratives across multiple channels.

Services and Specialties

SeyferthPR provides a comprehensive suite of services tailored to the needs of businesses, organizations, and public entities. Their offerings include:

• Media pitching and media relations
• Brand storytelling and content creation
• Crisis communication and crisis management team support
• Social media management and influencer outreach
• Media training and media event coordination
• Public affairs and public policy analysis
• Community partnership development and community vaccination campaigns
• Market research and reputation management
• Diversity initiatives and social influencer engagement

These services are delivered with a focus on strategic alignment, ensuring that each campaign or initiative supports the client's broader goals. SeyferthPR's approach often involves deep market research and community engagement to inform their strategies, making them particularly effective for clients seeking to build or repair their public image.

Methodology and Approach

SeyferthPR emphasizes a collaborative, data-driven methodology. The agency begins each engagement with thorough research, including public policy analysis and market research, to understand the client's landscape. This is followed by the development of a tailored communication plan that may include media pitching, content development, and social media management. The team's experience in crisis response and crisis communication ensures they can handle high-stakes situations with precision.

One of SeyferthPR's distinctive strengths is their hyper-local targeting capability, which is particularly valuable for clients in the Grand Rapids area and across the Midwest. They also prioritize diversity and inclusion consulting, helping organizations align their communications with broader societal values. The agency's leadership, including Chairman and Founder Ginny Seyferth and President/CEO John Helmholdt, brings decades of experience to every project, fostering a culture of integrity and innovation.

Location and Community Ties

Headquartered at 40 Monroe Center St NW in Grand Rapids, Michigan, SeyferthPR is deeply embedded in the local community. The agency supports various nonprofit initiatives in the Grand Rapids area, reflecting their commitment to community engagement. This local presence allows them to offer authentic, grounded communication strategies that resonate with regional audiences while also serving clients nationwide.

SeyferthPR is a good fit for organizations seeking a trusted partner in public relations and communications, particularly those in the Midwest or those needing specialized crisis management, media training, or diversity consulting. Their blend of corporate experience, journalistic rigor, and creative production makes them well-suited for clients ranging from established corporations to emerging nonprofits. Whether managing a complex public affairs campaign or building brand awareness through storytelling, SeyferthPR offers a seasoned, reliable approach to strategic communication.