Shana Frahm & Associates

Shana Frahm & Associates is a public relations and communications agency based in Los Angeles, United States. Founded in 2013, the firm functions as the public relations division of a broader global marketing and experiential collective. The agency specializes in building integrated communications strategies that blend traditional media relations with digital content, live events, and experiential marketing programs. Their service offerings typically include media relations, content creation, corporate communications, and social media management, with a strong emphasis on storytelling and brand visibility across consumer and technology sectors.

Services and Specialties

The agency provides a comprehensive suite of public relations and communications services tailored to help clients navigate the modern media landscape. While specific offerings are not detailed, based on their industry keywords and client focus, Shana Frahm & Associates likely delivers the following capabilities:

• Media relations and press outreach
• Content creation (press releases, articles, digital assets)
• Corporate communications and crisis management
• Social media strategy and management
• Event planning and experiential marketing
• Brand storytelling and narrative development

Their work often integrates public relations with digital content and live events, reflecting their roots in a larger experiential collective. This allows them to offer a holistic approach that goes beyond traditional PR, particularly for clients in hospitality, tourism, fashion, consumer products, government, technology, and sports.

Clients and Industries Served

Shana Frahm & Associates serves a diverse range of industries, with a particular focus on consumer internet, information technology and services, and general consumer goods. Their client base includes brands in hospitality, tourism, fashion, and sports, as well as government entities and technology companies. The agency’s team, comprised of veteran brand builders Shana Frahm, Luis Calderin, and Catlin Choate, brings deep experience in building public relations and marketing programs for both established and emerging brands. This cross-industry expertise allows them to adapt strategies that resonate with different audiences, from tech-savvy consumers to niche lifestyle markets.

Approach and Philosophy

The agency’s approach is rooted in collaboration and creativity, leveraging their position as part of a larger collective that includes marketing, digital content, and experiential capabilities. Rather than operating as a standalone PR firm, Shana Frahm & Associates integrates public relations with broader marketing initiatives to create cohesive brand narratives. They emphasize measurable outcomes, such as media placements and social engagement, while also focusing on long-term brand equity. Their team’s experience in live events and experiential programs means they often craft campaigns that generate real-world interactions, which can be particularly effective for consumer-facing brands. This integrated model sets them apart in the competitive Los Angeles market, where many agencies offer more siloed services.

Location and Credentials

Headquartered at 1901 Avenue of the Stars in Los Angeles, California, United States, Shana Frahm & Associates operates from a strategic hub for entertainment, technology, and consumer brands. The firm’s location in the heart of Century City places them near major media outlets, tech companies, and cultural institutions, facilitating strong media relations and industry connections. Since their founding in 2013, the agency has built a reputation for delivering thoughtful, results-driven communications strategies. Their team’s collective background in brand building and marketing ensures that clients receive not just PR support, but a full spectrum of communications services.

Shana Frahm & Associates is a strong fit for businesses in consumer internet, technology, hospitality, or lifestyle sectors seeking an agency that can blend traditional public relations with digital content and live events. Brands looking for a collaborative partner with deep experience in both media relations and experiential marketing will find their integrated approach valuable. Whether launching a new product, managing corporate communications, or building a social media presence, this Los Angeles-based agency offers tailored solutions that align with modern brand-building needs.