Signal PR, LLC

Signal PR, LLC operates at the intersection of public relations and the rapidly evolving dynamics of artificial intelligence and media discovery. Based in Newtown Square, United States, this agency was founded in 2025 to address a specific, emerging challenge: the split between media outlets that block AI crawlers and those that actively license their content to train large language models (LLMs) like ChatGPT, Perplexity, and Gemini. The firm focuses on public relations & communications services for high-growth technology companies, with a particular emphasis on ensuring that earned media placements contribute not only to human visibility but also to machine trust—the algorithmic signals that shape how brands appear in AI-driven search results.

Services Tailored to the AI-Driven Media Landscape

Signal PR, LLC offers a range of services designed to navigate the bifurcated media environment. Rather than relying on traditional media relations alone, the agency incorporates AI-driven insights and media impact analysis into every campaign. Core offerings include:

• Media supply chain audits that grade each outlet for "AI utility" and "restricted" risk
• Safe Harbor pitch strategies to secure bylines in outlets with data licensing agreements with LLMs
• Earned media execution for tech companies, including media campaign management and media engagement
• Executive visibility and thought leadership programs that build both human and machine trust
• Executive coaching to help leaders navigate media and search algorithms effectively
• Media insights subscriptions for ongoing media landscape analysis and opportunity identification
• Content marketing and marketing and advertising support aligned with search visibility goals
• Agency training for internal teams on navigating the "AI vs. Media" legal and strategic landscape

Methodology: The Dual-Threat Portfolio

The firm's methodology is built around a proprietary Signal+Co Intelligence Engine, which grades media outlets against a Restricted vs. Partner Matrix. This approach moves beyond traditional media audits to assess each outlet's "AI utility"—whether it blocks crawlers (making coverage effectively invisible to AI-driven discovery) or actively licenses content to LLMs (ensuring the brand becomes part of training data for machine trust). The goal is to construct a Dual-Threat Portfolio: securing prestige placements in restricted outlets for human trust, while aggressively targeting Safe Harbor outlets that guarantee algorithmic visibility. This methodology is particularly relevant for tech companies whose success increasingly depends on being discoverable not just by journalists, but by AI assistants and search engines that rely on licensed data sources. Signal PR, LLC applies this framework across media relations, media opportunity identification, and media outreach tools, ensuring that every campaign is optimized for both traditional and AI-mediated discovery.

Location and Leadership

Headquartered at Newtown Square, Pennsylvania, United States, 19073, Signal PR, LLC is led by Mike Lizun, who brings over 25 years of media strategy experience for technology leaders. His clients have appeared in CNN, Fortune, Bloomberg, and the training data of major LLMs—a track record that informs the agency's focus on media and algorithms. The firm's location in the Philadelphia suburbs provides proximity to major media markets while allowing for a specialized, focused practice. Signal PR, LLC serves clients across the United States, with a particular emphasis on tech companies that need to understand how AI is reshaping discovery and media visibility. For agencies or in-house teams looking to adapt their approach to the changing media landscape, Signal PR, LLC offers training and consulting on media audits, media analytics, and AI-driven search visibility strategies.

This agency is a strong fit for technology companies and startups that recognize the growing importance of algorithmic visibility in addition to traditional media coverage. If your brand relies on being found through AI assistants, search engines, and licensed data sources, Signal PR, LLC provides a strategic framework for ensuring your earned media builds long-term machine trust. The firm's focus on media opportunities for tech, combined with its proprietary methodology, makes it particularly relevant for organizations navigating the split between restricted and open media environments. For those seeking a public relations & communications agency that understands the intersection of media and algorithms, Signal PR, LLC offers a data-driven, forward-looking approach from its base in Newtown Square, United States.