Sitrick And Company

Sitrick And Company provides strategic communications and crisis management services from its headquarters in Los Angeles, United States. Founded in February 1989 by Michael Sitrick, the firm has built a reputation for handling high-stakes situations where reputation, legal exposure, and financial stability are at risk. The team of roughly 50 professionals includes many former journalists and legal experts, giving the firm a distinct ability to navigate complex media landscapes and litigation-sensitive environments.

Core Services and Specialties

Sitrick And Company offers a focused set of communications services designed for organizations facing significant challenges or transitions. Their expertise centers on crisis management, but extends to a range of strategic communications needs. Key service areas include:

• Crisis and issues management
• Corporate, financial, and transactional communications
• Litigation support and trial communications
• Bankruptcy and restructuring communications
• Reputation restoration and brand rehabilitation
• Company launch and initial public offering (IPO) communications
• Media relations and message development
• Strategic public relations for high-profile individuals and organizations

The firm’s work in bankruptcy communications is particularly notable, given the complexity of managing stakeholder confidence during financial distress. Their litigation support services help clients manage public perception while legal proceedings are underway, often involving careful coordination with legal teams. Reputation restoration is another core offering, helping individuals or companies rebuild trust after a crisis or scandal.

Clients and Industries Served

Sitrick And Company has worked with over 2,000 clients, ranging from municipalities and financial institutions to celebrities and Fortune 500 companies. The firm is often retained in situations where a client’s reputation is under direct threat—whether from a corporate scandal, a legal battle, a bankruptcy filing, or a product recall. Their client list includes both publicly traded companies and private entities, as well as high-net-worth individuals and public figures. The firm’s experience spans multiple sectors, including finance, entertainment, healthcare, technology, and government. Because of the sensitive nature of many engagements, the firm operates with a high degree of confidentiality, which is a key factor in why clients trust them during vulnerable periods.

Approach and Methodology

Sitrick And Company’s approach is rooted in a deep understanding of how news cycles, legal strategy, and public perception intersect. Many team members come from journalism or legal backgrounds, which allows the firm to anticipate how media outlets and legal adversaries will react to specific messages. The firm emphasizes proactive message control, often developing multiple scenarios and responses before a crisis escalates. They work closely with in-house legal counsel, executive teams, and sometimes outside lawyers to ensure that communications are legally sound and strategically aligned. The firm does not rely on generic PR tactics; instead, each engagement is tailored to the specific facts, risks, and goals of the client. This methodical, evidence-based approach has made them a go-to firm for complex, high-visibility situations where the stakes are highest.

Location and Credentials

Based in Los Angeles, United States, with additional offices in New York City and Washington, D.C., Sitrick And Company maintains a national footprint that allows it to serve clients across the country. The Los Angeles headquarters is located at 11999 San Vicente Blvd, in the Brentwood neighborhood, placing the firm at the center of both the entertainment industry and the broader corporate communications landscape. The firm’s longevity—operating since 1989—speaks to its sustained relevance in a field that evolves rapidly. Over the decades, Sitrick And Company has handled some of the most prominent crisis communications cases in American business and public life, though the firm typically does not publicly disclose client names without permission. This combination of experience, discretion, and specialized expertise makes the firm a strong choice for organizations that need seasoned counsel during their most challenging moments.

Sitrick And Company is best suited for organizations and individuals facing a significant communications crisis, a complex legal or financial situation, or a need for strategic reputation management. Their services are particularly valuable for companies in distress, high-profile figures under media scrutiny, or any entity that requires a communications partner with deep experience in litigation and crisis environments. While they are not a generalist PR firm, for those who need top-tier crisis expertise, Sitrick And Company offers a proven track record and a team with the right background to handle the pressure.