Small Girls PR
Small Girls PR is a public relations agency based in New York (founded 2010).
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About Small Girls PR
Small Girls PR was founded in 2010 by Mallory Blair and Bianca Caampued with a specific mission: to build a communications agency that prioritized earned media and creative storytelling over paid placements. Operating from its headquarters at 30 Wall St in New York, United States, the agency quickly established itself as a go-to firm for consumer brands seeking authentic, buzz-driven visibility. What began as a small operation has since grown to 75 employees, with a second office in Los Angeles, and in October 2024, it became part of Orchestra's portfolio, signaling a new chapter of expansion while retaining its core identity as a direct-to-consumer PR specialist.
Current Focus and Core Philosophy
Small Girls PR today operates at the intersection of earned media, influencer marketing, and experiential activations. The agency's approach is rooted in the belief that the most impactful brand stories don't require paid media spend to succeed. Instead, they rely on sharp cultural relevance, strategic media engagement, and creative events that generate organic traction. This philosophy has driven results for a diverse client roster that ranges from venture-backed startups to Fortune 100 companies, including notable names like Billie, TaskRabbit, GE, and Snapchat. The team combines creative storytelling with data-driven insights, aiming to create moments that trend on social platforms and earn coverage in top-tier outlets without buying their way in.
Services and Specialties
Small Girls PR offers a comprehensive suite of services designed to build brand awareness and drive tangible outcomes. The agency's capabilities span the full spectrum of modern communications, with particular strengths in earned media, influencer engagement, and live event production. Below are the key service areas they provide:
- Earned media strategies and press outreach
- Influencer marketing and influencer engagement
- Experiential activations and pop-up events
- Digital PR and social media campaigns
- Content strategy and brand storytelling
- Media relations planning and media training
- Media buzz creation and media jacking
- Digital book tours and cultural relevance campaigns
- Brand strategy and digital campaigns
Each service is delivered with an emphasis on creativity and measurable impact. For example, their experiential marketing team specializes in pop-up activations that create shareable moments, while their influencer outreach arm focuses on building authentic partnerships that resonate with target audiences. The agency's digital PR work often involves crafting campaigns that leverage trending topics and cultural moments, a tactic known as media jacking, to insert brands into relevant conversations.
Who Benefits from Small Girls PR
Small Girls PR is a strong fit for consumer-facing brands that value earned media and organic growth over paid advertising. Their client list includes both venture-backed startups looking to break through the noise and established companies aiming to maintain cultural relevance. The agency is particularly well-suited for brands in the technology, marketing and advertising, and consumer goods sectors, as well as those launching new products or entering new markets. Because Small Girls PR operates as a direct-to-consumer PR firm, it works best for companies that have a clear consumer audience and a compelling story to tell. Whether the goal is to generate press coverage, build an influencer network, or create a memorable live event, the New York-based team brings a blend of creativity and strategic rigor that has earned them recognition in the industry. For brands seeking a partner that can drive buzz without relying on paid media, Small Girls PR offers a proven track record and a team of experienced communicators dedicated to making brands culturally relevant.
Key facts
- Team size: 51-200 employees
- Headquarters: 30 Wall St, New York, New York, United States, 10005
- Address: 30 Wall St , New York New York United States 10005
- Annual revenue: 23400000
- SIC codes: 7311
Keywords & focus
Topics and areas Small Girls PR works with.
- experiential marketing
- influencer marketing
- social media
- press outreach
- event production
- communications
- public relations
- digital strategy
- influencer engagement
- public relations & communications services
- media outreach
- media relations expertise
- digital campaigns
- brand engagement
- media buzz creation
- media engagement
- digital book tours
- cultural relevance
- content strategy
- social media campaigns
- media relations planning
- media jacking
- pop-up activations
- technology
- marketing and advertising
- brand awareness
- influencer outreach
- brand strategy
- media relations support
- media training
- +113 more
Technologies
Route 53, Gmail, Google Apps, React, Slack, Hubspot, Google Tag Manager, Mobile Friendly, Squarespace ECommerce, Google Analytics, Typekit, Greenhouse.io, Remote, Circle, AI, SketchUp, TikTok, Springbot, Greenhouse, Instagram, YouTube, Linkedin Marketing Solutions, Substack
Industries served by Small Girls PR
Small Girls PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in New York
If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Small Girls PR
Common questions and answers about Small Girls PR, their services, location, and how to work with them.
- Where is Small Girls PR located?
- Small Girls PR is headquartered in New York.
- What services does Small Girls PR offer?
- Small Girls PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Small Girls PR serve?
- Small Girls PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Small Girls PR a verified PR agency?
- Small Girls PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact Small Girls PR?
- You can visit their website at http://www.smallgirlspr.com
- How many reviews does Small Girls PR have?
- Small Girls PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was Small Girls PR founded?
- Small Girls PR was founded in 2010.
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