Smith & Knibbs PR

Smith & Knibbs PR has been a fixture in the South Florida communications landscape since 1979, operating from its headquarters at 1701 W Hillsboro Blvd in Deerfield Beach, United States. Located in the heart of Broward County, the firm serves a diverse clientele that ranges from local startups to national corporations, leveraging its deep roots in the region while maintaining a national reach. The agency’s longevity—over four decades in business—speaks to its ability to adapt to changing media environments while staying true to its founding principles of strategic, results-driven public relations.

What They Do: Full-Service Strategic Communications

Smith & Knibbs PR describes its approach as “PR that Moves You,” emphasizing communications programs and marketing support designed to move organizations toward their goals. The agency’s core focus is on consumer and business-to-business marketing, corporate positioning, and media and community relations. With a strong emphasis on reputation management, the firm helps clients navigate both opportunities and challenges, from product launches to full-blown crisis and issues management. Their services are built around the idea that effective PR is not just about generating coverage, but about aligning messaging with business objectives to drive tangible outcomes.

While the agency does not provide a detailed list of services on its public profile, based on its stated keywords and industry focus, the following are likely capabilities offered by Smith & Knibbs PR:

• Media relations and press release distribution
• Corporate and brand positioning strategy
• Product launch campaigns and event planning
• Crisis communication and issues management
• Community relations and stakeholder engagement
• Thought leadership and executive visibility programs
• Social media strategy and content creation
• Reputation monitoring and analysis

Who They Serve: Corporate, Entrepreneurial, and Professional Services

Smith & Knibbs PR works with a broad spectrum of organizations, including corporate entities, entrepreneurial ventures, and professional services firms. The agency’s client base is likely diverse, spanning industries such as healthcare, technology, real estate, finance, and consumer goods, given the breadth of its marketing and communications expertise. By focusing on both B2B and B2C audiences, the firm is able to tailor its strategies to different market segments, helping clients build credibility and visibility in their respective fields. The agency’s long history in Deerfield Beach also suggests a strong local network, which can be particularly valuable for companies looking to establish a foothold in the Florida market.

Expertise and Track Record

With a track record that predates the internet age, Smith & Knibbs PR has accumulated deep experience in traditional media relations while evolving to meet modern communications demands. The agency’s expertise in crisis and issues management is a standout offering, as it requires both quick thinking and a nuanced understanding of public perception. For clients facing reputational threats, the firm’s decades of experience can be a critical asset. Additionally, Smith & Knibbs PR’s focus on corporate positioning and product launches suggests a strategic approach that goes beyond one-off campaigns, aiming instead to build long-term brand equity. The agency’s location in Deerfield Beach, United States, also positions it to serve clients throughout South Florida and beyond, with easy access to major media markets in Miami, Fort Lauderdale, and Palm Beach.

Smith & Knibbs PR is a good fit for organizations that value a seasoned, no-nonsense approach to public relations—one that prioritizes strategy over hype and results over volume. Whether you are a growing company in need of a comprehensive communications plan, a professional services firm looking to enhance its reputation, or a business facing a challenging public issue, this agency brings the stability and expertise that comes with over 40 years in the industry. Their focus on measurable outcomes and long-term relationships makes them a reliable partner for organizations that want to move their brand forward with purpose.