Sociable

Situated in the Dallas-Fort Worth metroplex, Sociable is a public relations and communications consulting firm based in Frisco, United States. Founded in 2021, the agency was established by industry veteran Allison Lowe Burum, who brings deep experience in integrated marketing communications (IMC). Sociable operates as a strategic partner for organizations seeking to build and execute comprehensive communications programs, from traditional media relations to digital marketing and crisis management. The firm leverages a global network of partners to deliver tailored support, making it a flexible resource for businesses of varying sizes and stages.

Services and Specialties

Sociable offers a broad suite of services that span the full spectrum of modern communications. The agency’s capabilities are designed to address both the strategic and tactical needs of clients, with a particular focus on integrated marketing communications. Key areas of expertise include:

• Public relations strategy and media relations
• Integrated marketing communications (IMC) planning and execution
• Reputation management and crisis communications
• Community relations and public affairs
• Government relations and advocacy communications
• Executive and C-suite communications, including spokesperson training
• Internal communications and company announcements
• Digital marketing, social media management, and influencer marketing
• Thought leadership development and brand awareness campaigns
• Press release writing and distribution
• Event planning and education support
• Consulting on public relations for business growth

This range of services allows Sociable to function as a one-stop shop for clients who need cohesive messaging across multiple channels, while also providing specialized support for specific initiatives such as crisis response or executive visibility.

Client Focus and Approach

Sociable serves both large and small clients, tailoring its approach to each organization’s unique goals and resources. The agency’s founder, Allison Lowe Burum, is described as a committed IMC professional with a passion for storytelling and building programs that drive business growth. This philosophy underpins the firm’s methodology: rather than offering generic solutions, Sociable works closely with clients to understand their industry, target audiences, and competitive landscape. The agency then designs integrated campaigns that align traditional public relations tactics—such as media outreach and press releases—with digital strategies like social media and influencer partnerships. For organizations facing challenging situations, Sociable provides crisis communications support to protect and rebuild reputation and credibility. The firm also emphasizes the importance of internal communications and executive communications, recognizing that strong messaging begins from within an organization.

Location and Credentials

Based in Frisco, United States, Sociable operates from the address 5 Cowboys Way, Frisco, Texas, 75034-1962. This location places the agency in one of the fastest-growing business hubs in the Dallas-Fort Worth area, providing access to a diverse client base across technology, healthcare, real estate, and other sectors. While the firm is relatively new—founded in 2021—its founder’s industry experience and the agency’s global partner network give it the depth to handle complex, multi-market assignments. Sociable is well-suited for businesses seeking a hands-on, senior-level consultant who can navigate both the strategic and tactical aspects of communications. Whether a company needs ongoing public relations support or project-based assistance with a specific campaign, the agency offers a flexible, results-oriented partnership.

Sociable is a strong fit for organizations looking for a dedicated communications partner that combines strategic counsel with practical execution. The agency’s focus on integrated marketing communications, reputation management, and thought leadership makes it particularly valuable for companies in growth mode or those navigating reputational challenges. With its base in Frisco, Texas, and a network that extends globally, Sociable can serve clients both locally and beyond, providing the agility of a boutique firm backed by experienced leadership.