Society22 PR

Based in New York, United States, with its headquarters at 228 Park Avenue South, Society22 PR operates from the heart of one of the world's most competitive media markets. Founded in 2016 by award-winning publicist Danielle Sabrina, the agency has carved out a distinct place in the public relations landscape by combining family-run values with modern media strategies. New York's dense concentration of national media outlets, startups, and established brands creates both opportunity and pressure, and Society22 PR has built its reputation on navigating this environment effectively for growth-stage companies.

Core Services and Approach

Society22 PR focuses on what it calls "modern media strategies" to drive visibility and business growth. The agency's core offering revolves around media relations, strategic storytelling, and brand strategy, with a particular emphasis on securing placements in top-tier publications. Rather than relying on a one-size-fits-all approach, the team develops custom media outreach campaigns that leverage their network of media contacts to generate meaningful coverage. The agency also provides content marketing services, including press releases and content creation, to support broader communications goals.

While many PR firms focus solely on pitching, Society22 PR integrates messaging development, media network leverage, and campaign execution into a cohesive process. This integrated approach is designed to increase a client's media presence over time, with a track record of delivering measurable results. The agency's services typically include:

• Media relations and media outreach campaigns
• Crisis communication and reputation management
• Content marketing and content creation
• Strategic storytelling and brand strategy
• Media engagement and media campaign execution
• Press release development and distribution
• Publicity campaigns for consumer and B2B brands

Industry Specialization and Client Focus

Society22 PR serves a range of high-growth industries, with particular strength in technology, SaaS, healthcare, and healthtech sectors. The agency launched a dedicated Healthcare Division in 2025, targeting healthtech innovators and organizations that need specialized media relations for healthcare professionals and industry stakeholders. This vertical focus allows the team to develop deeper expertise in the regulatory and narrative complexities of healthcare communications, including media relations management for both B2C and B2B audiences.

The agency's client base includes high-profile companies across consumer brands and B2B sectors, reflecting the team's ability to adapt messaging for different audiences. With over 25 years of collective experience among its members, Society22 PR has developed a reputation for hands-on support and direct access to senior team members. The agency has received notable recognition, including being named to the 2025 Inc. 5000 list and earning awards from Entrepreneur magazine, which speaks to its consistent performance and growth.

Leadership and Team Expertise

Danielle Sabrina leads Society22 PR with a focus on media influence and strategic networking. The team includes experienced professionals who are trusted by high-profile clients across multiple industries. Their expertise spans media relations strategy, media outreach, and media partnerships, allowing the agency to build sustained media success for clients. The family-run nature of the agency means clients often work directly with senior practitioners rather than junior account managers, which can be a key differentiator in a field where personalized attention is highly valued.

The agency's approach to media relations emphasizes building long-term relationships with journalists and editors, rather than transactional pitching. This philosophy is reflected in their ability to secure consistent media coverage and maintain strong media network leverage. For companies looking to increase their visibility in competitive sectors like tech, healthtech, and consumer goods, Society22 PR offers a blend of strategic thinking and tactical execution that is well-suited to the demands of the New York market.

Society22 PR is a strong fit for high-growth companies in the tech, SaaS, healthcare, and healthtech sectors that need a PR partner with deep media relations expertise and a hands-on approach. The agency works best with organizations that value strategic storytelling, are looking to build credibility through top-tier media coverage, and want a team that can navigate both B2B and B2C communications effectively. While the agency is particularly well-suited for companies in the New York area, its media network and experience extend nationally, making it a viable option for growth-stage firms across the United States.