SolComms

SolComms was founded in 2023 by Bruno Solari with a clear motivation: to build a public relations agency that prioritizes human connection over transactional media relationships. Based in New York, United States, the agency emerged from the recognition that many PR firms treat clients and their stories as commodities. Solari, drawing on years of experience in high-stakes communications, set out to create a boutique firm that blends strategic rigor with genuine empathy. The result is SolComms, a shop that quickly gained traction for its high-energy, human-first approach to helping startups and scale-ups cut through the noise. By 2025, the agency had grown to a team of 26, a reflection of its ability to deliver measurable results for clients across corporate, consumer, healthcare, technology, and lifestyle sectors.

Current Focus and Philosophy

SolComms operates at the intersection of brand storytelling and media strategy, with a particular emphasis on disruptive startups and B2C brands. The agency's philosophy is rooted in empathy, mentorship, and collaboration—values that extend beyond client relationships to its internal culture. This approach has resonated with founders and executives who seek more than just press releases; they want partners who understand the nuances of building a brand from the ground up. SolComms specializes in creating campaigns that drive brand awareness and lead generation through creative stunts, viral marketing, and executive thought leadership. The agency has carved a niche in healthcare branding and tech lifestyle brands, helping clients like Atropos Health and FarmboxRx navigate complex media landscapes while maintaining authentic voices. Its work often spans media engagement, influencer marketing, and event marketing, all designed to boost brand visibility and foster meaningful media placements.

Services and Specialties

SolComms offers a comprehensive suite of integrated public relations and communications services tailored to the needs of growth-stage companies. While the agency is known for its flexibility, its core capabilities include media relations, content marketing, and strategic campaign execution. Below are the key services SolComms typically provides for its clients:

• Media relations and media placements across top-tier outlets
• Influencer marketing and brand collaboration campaigns
• Executive thought leadership and executive branding
• Creative campaigns and viral marketing initiatives
• Event marketing and creative stunts for product launches
• Data reports and storytelling for social impact initiatives
• Brand strategy and media strategy for disruptive startups

These services are delivered through a collaborative process that emphasizes campaign execution and ongoing media engagement. SolComms also excels in helping brands navigate the intersection of healthcare and consumer goods, as seen in its work with Baked By Melissa, a consumer goods brand that required a nuanced approach to media outreach. The agency's ability to blend creativity with data-driven insights has made it a go-to for companies seeking to stand out in crowded markets.

Who Benefits from SolComms

SolComms is particularly well-suited for startups and scale-ups in the New York area and beyond that are ready to invest in strategic communications but need a partner that moves quickly and thinks big. The agency's sweet spot includes founders and executives in the healthcare, technology, and lifestyle sectors who value storytelling that resonates with both consumers and industry influencers. Companies like Atropos Health, a healthtech firm, and FarmboxRx, a advocacy-driven health platform, have leveraged SolComms to secure media relevance and thought leadership positions. For organizations looking to build brand awareness through creative campaigns, executive visibility, or influencer partnerships, SolComms offers a blend of boutique attention and big-agency results. Whether the goal is a product launch, a partnership announcement, or a social impact initiative, the agency provides the strategic counsel and execution firepower needed to make an impact. With its roots in New York and a growing reputation as one of the world's most powerful PR agencies, SolComms continues to attract clients who value human-first communications and measurable outcomes.