Solomark Associates

Solomark Associates is a boutique public relations and marketing consulting firm that serves technology and software companies specifically targeting the insurance industry. Founded in 1998 and headquartered at 904 S Roselle Rd in Schaumburg, Illinois, United States, the agency focuses exclusively on helping vendors navigate the complex insurance market. With over 60 clients served to date, Solomark Associates brings more than 30 years of combined experience in marketing, sales, and technology to its engagements.

Who They Serve and How They Help

Solomark Associates works primarily with technology and software vendors that want to expand their footprint in the insurance sector. These clients range from startups developing innovative insurtech solutions to established software firms seeking deeper penetration into insurance verticals. The agency's core value lies in its deep understanding of both the technology and insurance industries, allowing it to craft marketing and PR strategies that resonate with insurance buyers, analysts, editors, consultants, and associations. Solomark Associates leverages an extensive network of industry contacts to ensure clients gain maximum exposure and become top-of-mind among key influencers and target buyers.

Services and Specialties

While Solomark Associates' specific service offerings are not exhaustively listed, based on its focus on marketing and PR consulting for the insurance software industry, the agency likely provides a range of services including:

• Public relations strategy and execution for insurance technology companies
• Media relations and press outreach to insurance industry publications and analysts
• Thought leadership content development (bylined articles, white papers, case studies)
• Marketing strategy and planning for vendors targeting insurance buyers
• Industry event and conference support (speaking opportunities, booth positioning)
• Analyst relations and influencer engagement within the insurance ecosystem
• Brand messaging and positioning for insurance technology firms
• Social media and digital marketing tailored to insurance audiences

The agency's approach is hands-on and bespoke, focusing on building strong relationships with industry influencers rather than relying on broad, generic campaigns. This targeted method helps clients stand out in a crowded market.

Location and Market Reach

Based in Schaumburg, United States, Solomark Associates is strategically located near Chicago, a major hub for the insurance industry. This proximity allows the agency to maintain close ties with insurance carriers, brokers, and technology vendors in the region. However, the firm's network extends nationally, serving clients across the United States who are looking to market to the insurance sector. The agency's long-standing presence in Schaumburg since 1998 underscores its commitment to the local business community while also engaging with a broader industry audience.

Solomark Associates is a good fit for technology and software companies that are serious about breaking into or expanding within the insurance market. The agency is particularly well-suited for vendors who value deep industry knowledge, a strong network of contacts, and a proven track record of helping over 60 clients achieve their marketing and PR goals. Companies looking for a focused, boutique partner that understands the nuances of insurance technology will find Solomark Associates a reliable choice.