Something Inventive

Something Inventive is a small public relations and communications consultancy based in Lilyfield, Australia, founded in 2000. The agency specialises in marketing, writing, communications, and strategy, offering a focused set of services designed to help businesses articulate their messages clearly and effectively. Led by Gwen John, the firm takes a hands-on, partnership-driven approach to client work, emphasising practical, creative solutions that align with each client's budget and goals.

Services and Specialties

Something Inventive provides a range of services centred on strategic communications and public relations. While the agency does not list every specific service, its core capabilities are evident from its focus areas and client history. These likely include:

• Public relations strategy and execution
• Corporate communications and messaging
• Marketing strategy and content development
• Writing and editorial services (press releases, articles, reports)
• Stakeholder communications planning
• Brand positioning and narrative development
• Media relations and outreach

The agency's emphasis on writing and strategy suggests it is well-suited to clients who need clear, compelling copy and a thoughtful approach to how they communicate with their audiences.

Who They Help

Something Inventive has built a strong track record working with companies in the information and communications technology (ICT) sector. Past clients include Alcatel-Lucent Corporate Communications, Alcatel-Lucent Enterprise Business Group, BTAS, CCH Workflow Solutions, and Zircon. This experience indicates the agency is comfortable navigating complex, technical subject matter and translating it into accessible, strategic communications. While ICT is a clear specialty, the agency's services are adaptable to other industries where clear communication and strategic thinking are valued. The small, boutique size of Something Inventive means it is particularly well-suited to clients who want direct access to a senior consultant and a more personalised level of service.

Approach and Philosophy

The philosophy behind Something Inventive is rooted in the belief that communications is fundamental to human relations and, when executed well, provides a competitive advantage. The agency takes a holistic view, considering all stakeholders and ensuring that both the material produced and the medium used are relevant to the audience. Something Inventive positions itself as a partner rather than a vendor, placing emphasis on close collaboration with like-minded clients. This partnership model is designed to foster better results, as the agency believes that enjoyment in working together leads to higher-quality outcomes. The consultancy prides itself on delivering high-quality work that fits each client's budget, with a reputation that is always at stake. When you work with Something Inventive, you work directly with a professional who can be confidently briefed on a problem and trusted to deliver a creative yet practical solution.

Location and Credentials

Based in Lilyfield, New South Wales, Australia, Something Inventive has been serving clients since 2000. The agency's long tenure in the industry speaks to its ability to build lasting relationships and adapt to changing communications landscapes. Being a small consultancy run by Gwen John, it offers a level of attention and accountability that larger firms may struggle to provide. For businesses in Australia—particularly those in the ICT sector or other fields requiring clear, strategic messaging—Something Inventive represents a reliable option for public relations and communications services. The agency's focus on quality, partnership, and practical solutions makes it a good fit for organisations that value direct, senior-level involvement and a collaborative working style. Whether you need help refining your brand narrative, crafting a communications strategy, or producing high-quality written content, Something Inventive brings a blend of experience and creativity to the table.