Somos RP Digital

Founded in 2017 in Contagem, Brazil, Somos RP Digital emerged from a simple but powerful realization: that the practice of public relations had entered the digital age, and many professionals were still trying to apply traditional methods to a completely transformed landscape. The agency’s founding statement—"Quando você se lembra que é um Relações Públicas e que estamos na era Digital. Mas o que fazer agora? Temos para você a faca e o queijo na mão"—captures both the challenge and the opportunity. Somos RP Digital was built to bridge that gap, offering a practical, hands-on approach to digital PR that combines classic communication tactics with modern online strategies.

Digital-First Public Relations in Contagem

Based in Contagem, in the state of Minas Gerais, Brazil, Somos RP Digital focuses on helping brands navigate the intersection of public relations and digital marketing. The agency’s name itself signals its core mission: it is a public relations firm that operates entirely within the digital sphere. This means that every service they offer is designed with the online audience in mind, from press releases to crisis management. The team understands that today’s reputation is built—and sometimes damaged—on social media, search engines, and news websites, and they tailor their work accordingly. While many PR agencies still treat digital as an afterthought, Somos RP Digital makes it the foundation of every campaign.

Core Services and Specialties

Somos RP Digital provides a range of services that cover the full spectrum of modern public relations and communications. Their approach is rooted in the belief that digital tools can amplify traditional PR efforts, making them more measurable and impactful. Based on their stated keywords and industry focus, the agency’s likely service offerings include:

• Assessoria de Imprensa (Press Office): Crafting and distributing press releases, building media lists, and securing coverage in both traditional and digital outlets.
• Gerenciamento de Crise (Crisis Management): Developing rapid response strategies for online reputation threats, monitoring sentiment, and managing public perception during difficult situations.
• Mídias Sociais (Social Media Management): Creating and executing social media strategies that align with brand voice and PR goals, including content creation, community management, and influencer relations.
• Relações Públicas Digitais (Digital PR): Combining SEO, content marketing, and outreach to build brand authority and secure high-quality backlinks from reputable sources.
• Marketing Digital (Digital Marketing): Integrating paid and organic tactics to support PR campaigns, including targeted ads, email marketing, and analytics tracking.
• Press Releases: Writing and distributing news announcements that are optimized for both journalists and search engines.

Who Benefits from Somos RP Digital

Somos RP Digital is best suited for businesses and organizations that recognize the need for a dedicated digital PR strategy but lack the internal expertise to execute it. This includes startups in Contagem and across Brazil that want to build credibility quickly, established companies facing a reputation challenge, and brands that are expanding their online presence and need professional guidance. The agency’s focus on crisis management also makes it a strong partner for any business operating in a highly visible or regulated industry. Because Somos RP Digital is based in Contagem, they are particularly attuned to the local market dynamics of Minas Gerais, while still serving clients throughout Brazil with digital-first solutions. For organizations that want to move beyond traditional press releases and into a more integrated, digital approach to public relations, Somos RP Digital offers a clear, practical path forward.