Sound of C (now @Thx.agency)

Based in the small town of Laarne, Belgium, Sound of C (now @Thx.agency) has carved a distinct niche in the Belgian communications landscape since its founding in 2012. While the agency is rooted in the quiet Flemish countryside, its work spans far beyond national borders, focusing primarily on tourism and travel-related public relations. Laarne, located in the East Flanders province, provides a calm base of operations for an agency that specializes in connecting international travel brands with Belgian and European audiences. The agency's address at 76 Koning Albertstraat places it within a region known for its historic castles and proximity to Ghent, yet its client roster includes global names like Corendon, the Tourist Authority of Thailand, and British Airways.

What Sound of C (now @Thx.agency) Does

Sound of C (now @Thx.agency) positions itself as a specialized tourism PR agency, a rare focus in a market where many communications firms serve a broad range of industries. Their core work revolves around media relations, online influencer campaigns, and social media management, all tailored to the travel sector. The agency does not simply pitch stories; it builds narratives around destinations, airlines, and travel experiences. A notable initiative is the annual organization of Bloggers UTD - the travel gathering, which is described as the only tourism blogger event in Belgium. This event underscores the agency's commitment to influencer marketing and community building within the travel niche. By hosting this gathering, Sound of C (now @Thx.agency) positions itself at the center of a network of travel content creators, offering clients direct access to authentic voices in the industry.

Who They Serve and Their Expertise

The agency serves a mix of tourism boards, airlines, and travel companies. Their client history includes the Tourist Authority of Thailand, British Airways, and Corendon, a Dutch-Belgian tour operator. These clients typically require a deep understanding of both consumer behavior in the travel sector and the nuances of international media relations. Sound of C (now @Thx.agency) likely offers a range of specialized services based on their stated focus and industry keywords. These services can be summarized as follows:

• Media relations and press trip organization for travel and lifestyle journalists
• Influencer marketing campaigns targeting travel bloggers and social media content creators
• Social media strategy and community management for tourism brands
• Event organization, including the annual Bloggers UTD travel gathering
• Crisis communication and reputation management for travel-related businesses
• Content creation, including travel guides, blog posts, and visual assets

Their expertise lies in translating the appeal of a destination or travel service into stories that resonate with Belgian and European audiences. The agency's location in Laarne, Belgium, gives them a local perspective while handling international accounts. They understand the travel habits of European consumers, particularly those from the Benelux region, and can craft campaigns that speak to this demographic. The keywords associated with the agency—such as consumer internet, information technology & services—suggest they also have a digital-first approach, likely using data and analytics to measure the impact of influencer campaigns and media coverage.

Who Sound of C (now @Thx.agency) Is a Good Fit For

Sound of C (now @Thx.agency) is an ideal partner for tourism boards, airlines, hotels, and tour operators looking to strengthen their presence in the Belgian and broader European market. Companies that value niche expertise over generalist PR will find the agency's deep focus on travel communications valuable. The agency is particularly suitable for brands that want to leverage influencer marketing through organized events like Bloggers UTD, or that need hands-on media relations with travel journalists. Given their track record with major clients like British Airways and the Tourist Authority of Thailand, they are well-equipped to handle both established tourism brands and emerging destinations. For any travel-related business seeking a dedicated, specialized agency based in Belgium, Sound of C (now @Thx.agency) offers a focused and experienced approach to public relations in the tourism sector.