Sounds

Based in Baltimore, Maryland, Sounds operates at the intersection of live music discovery and public relations. Founded in 2016, the agency is headquartered at 101 N Haven St in Baltimore, United States, a city with a rich musical heritage that spans from jazz to indie rock. Sounds has carved out a distinct niche by combining event promotion, artist relations, and communications services into a cohesive platform that serves both music fans and industry professionals.

What Sounds Does

Sounds is first and foremost a live music discovery platform, but its services extend deeply into public relations and communications for the music industry. The agency aggregates and curates real-time live music events across 444 cities in 40 countries, covering over 60,000 events and 96 genres. This data-driven approach allows Sounds to offer targeted music promotion and event promotion services that help artists and venues reach the right audiences. The platform features more than 12,000 verified artists and 5,000 venues, making it a comprehensive resource for anyone involved in live music. While the platform itself is the primary tool, Sounds also provides strategic communications support to bands, venues, and festivals looking to build their presence in the competitive live music landscape.

Who Sounds Serves

Sounds caters to three main groups: music fans, artists, and venues. For fans, the platform offers personalized event recommendations, the ability to follow favorite artists and venues, and smart notifications to ensure they never miss a show. For artists and venues, Sounds provides free event promotion tools, verified profiles with analytics, and direct channels to connect with their audience. The agency also integrates merchandise and ticketing capabilities, creating a full-service ecosystem for live music professionals. This dual focus on consumer and B2B audiences makes Sounds a unique player in the public relations and communications space, particularly for those in the music industry who need both promotional reach and data-driven insights.

Expertise and Services

Sounds brings specialized expertise in music promotion, event promotion, and public relations & communications services. The agency’s platform is managed by Connectus, but Sounds itself functions as a standalone entity focused on live music discovery. Its services are designed to be artist-first, meaning the agency prioritizes helping musicians and venues build sustainable audiences through targeted outreach and real-time event data. Given its Baltimore roots and global reach, Sounds is well-suited for clients who want to balance local cultural engagement with international visibility.

• Music promotion for bands and solo artists
• Event promotion for concerts, festivals, and live shows
• Public relations & communications services for music industry clients
• Artist profile management and analytics
• Audience engagement through personalized recommendations
• Integrated ticketing and merchandise promotion

Sounds is a strong fit for independent musicians, venue operators, festival organizers, and music brands that need a reliable partner for live event promotion and communications. Its platform-driven approach, combined with its Baltimore headquarters and global event coverage, makes it particularly valuable for clients who want data-backed strategies to grow their live music presence. Whether you are a band looking to promote a tour or a venue seeking to fill seats, Sounds offers practical tools and services rooted in the live music ecosystem.