SOY50PLUS
SOY50PLUS is a public relations agency based in Madrid (founded 2020).
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About SOY50PLUS
Based in Madrid, Spain, SOY50PLUS operates at the intersection of demographic change and marketing innovation. Founded in 2020, this Madrid-based agency recognized early the growing economic and social weight of the over-50s demographic, a segment often underserved by traditional communications firms. In a country where the population is steadily aging and life expectancy is among the highest in Europe, SOY50PLUS has carved out a distinct niche by focusing exclusively on the "silver economy" and the needs of seniors, employers, and organizations that want to reach them effectively.
What SOY50PLUS Does
SOY50PLUS functions as both a content hub and an integrated marketing services agency. Its core offering revolves around providing relevant, specialized information about health, money, and lifestyle to a community of over-50s users. This content-driven approach allows the agency to build trust and a loyal social base, which it then leverages for clients. On the agency services side, SOY50PLUS delivers strategy development, trend studies, communication campaigns, event management, and the design of products and services tailored to older adults. The agency also handles field marketing and advertising campaigns, ensuring that brands connect authentically with this demographic through both digital and offline channels.
Who They Serve and Their Expertise
SOY50PLUS primarily serves organizations in sectors such as healthcare, finance, insurance, travel, leisure, and senior living. Its client base includes companies looking to understand and engage the 50-plus consumer, as well as employers interested in retaining and attracting older talent—a concept the agency brands as "talento senior." The agency's expertise is built on rigorous trend studies and market research focused on the over-50s, covering topics like health and lifestyle, money management, technology adoption, and employment. This research informs every campaign they execute, from content marketing for pharmaceutical brands to advertising for travel companies. Their service list encompasses a broad range of capabilities:
- Service design and product design for senior audiences
- Health, money, and lifestyle content creation
- Marketing strategy and Martech implementation
- Trend studies and specialized information services
- Advertising campaigns and event management
- Training and field marketing programs
- Books and editorial projects focused on the 50-plus
What sets SOY50PLUS apart is its dual identity as a media-like information provider and a full-service agency. By continuously publishing content on health, money, employment, and lifestyle, the agency maintains a real-time understanding of the concerns and aspirations of its target audience. This allows SOY50PLUS to offer clients not just creative ideas but data-backed insights into what actually resonates with seniors in Spain and beyond.
Why SOY50PLUS Matters in Madrid
Madrid is home to a vibrant marketing and communications scene, yet SOY50PLUS occupies a unique space by focusing exclusively on the over-50s demographic. As the silver economy grows, more brands are recognizing that this audience is not homogeneous—it includes active retirees, encore careerists, caregivers, and tech-savvy seniors. SOY50PLUS helps clients navigate this complexity with campaigns that are respectful, relevant, and effective. The agency is particularly strong in sectors like health, medicine, and senior living, where trust and authority are paramount. For any organization looking to connect with older adults in Spain—whether for products, services, employment, or community engagement—SOY50PLUS offers a focused, research-driven partner based in the heart of Madrid.
Key facts
- Team size: 1-10 employees
- Headquarters: Madrid, Community of Madrid, Spain
- Address: Madrid Community of Madrid Spain
- SIC codes: 8999
Keywords & focus
Topics and areas SOY50PLUS works with.
- diseno de servicios
- contenidos de salud
- trabajo
- relaciones
- tecnologia
- empresa
- contenidos de dinero
- contenidos de estilo de vida
- martech
- estudios de tendencias
- dinero
- ocio
- silvereconomy
- estrategia de marketing
- medicina
- eventos
- formacion
- viajes
- campanas de publicidad
- senior
- diseno de productos
- salud
- empleo
- talentosenior
- libros
- public relations & communications services
- información especializada
- senior living
- salud y estilo de vida
- tendencias en población 50plus
- +43 more
Technologies
MailChimp SPF
Industries served by SOY50PLUS
SOY50PLUS works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Madrid
If you are looking for alternatives or more options in Madrid, here are other public relations agencies in the same city you can compare.
Frequently asked questions about SOY50PLUS
Common questions and answers about SOY50PLUS, their services, location, and how to work with them.
- Where is SOY50PLUS located?
- SOY50PLUS is headquartered in Madrid.
- What services does SOY50PLUS offer?
- SOY50PLUS offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does SOY50PLUS serve?
- SOY50PLUS serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is SOY50PLUS a verified PR agency?
- SOY50PLUS is listed on Online PR. Verification status is shown on their profile.
- How can I contact SOY50PLUS?
- You can visit their website at http://www.soy50plus.com
- How many reviews does SOY50PLUS have?
- SOY50PLUS has 0 client reviews with an average rating of 0.0 out of 5.
- When was SOY50PLUS founded?
- SOY50PLUS was founded in 2020.
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