Spécifique

Spécifique is a Paris-based communications agency that specializes in editorial and multimedia content strategies for businesses and institutions. Founded in 1985 and currently led by Arièle Partouche, the agency has built a reputation for crafting tailored communication solutions that bridge traditional press and digital media. With a team of professionals from journalism, publishing, and multimedia backgrounds, Spécifique focuses on creating coherent, audience-specific content across multiple channels. The agency’s approach is rooted in a comprehensive process—from initial strategy to final production—ensuring that each project aligns with the client’s brand identity and communication goals.

Services and Specialties

Spécifique offers a wide range of services centered on content creation and multichannel communication. Their expertise covers both print and digital formats, with a strong emphasis on editorial quality and user experience. The agency’s core capabilities include:

• Multichannel communication strategies (communication multicanale)
• Press relations and editorial communication (presse, communication editoriale)
• Web content development and digital marketing
• Video production and motion design
• Community management
• Interactive and multimedia content creation (contenus interactifs multimédia)
• Brand content and storytelling for web marketing
• Proprietary software solutions for digital media management
• Project management for complex editorial projects
• User experience (UX) content for digital platforms
• Brand strategy and branding (stratégie de marque, branding)

These services are designed to support clients throughout the entire communication lifecycle—from conceptualizing a magazine or intranet site to producing engaging video content or managing social media communities.

Who They Help

Spécifique works with a diverse clientele that includes large corporations, public institutions, and organizations requiring sophisticated internal and external communication tools. The agency has over 40 references to its name, spanning internal magazines, B2B and B2C publications, international magazines, intranet sites, e-newsletters, book collections, and digital versions of print materials. Their clients typically seek to improve information flow within their organizations or strengthen their brand presence through consistent, high-quality editorial content. By tailoring solutions to the specific needs of each business and its readers, Spécifique helps clients engage stakeholders—whether employees, customers, or partners—with relevant and compelling narratives.

Approach and Methodology

Spécifique’s methodology is holistic and hands-on. They are involved from the initial strategic planning phase through to the final delivery of media projects. This end-to-end involvement ensures that every piece of content—be it a printed magazine, a website, or a motion graphics video—is aligned with the client’s overall communication strategy. The agency’s team includes professionals with backgrounds in press, publishing, and multimedia, allowing them to blend journalistic rigor with creative digital techniques. They emphasize storytelling (storytelling) and user experience (contenus pour expérience utilisateur) to make content both informative and engaging. Spécifique also leverages its proprietary software solutions to streamline content management and digital media development, giving clients efficient tools for ongoing communication needs.

Location and Credentials

Headquartered at 9 Passage Sainte-Avoie in the 3rd arrondissement of Paris, Spécifique operates from the heart of France’s capital. This central location places the agency within a vibrant business and cultural ecosystem, ideal for serving both French and international clients. Since its founding in 1985, Spécifique has accumulated decades of experience in public relations and communications services, adapting to the evolving media landscape while maintaining a focus on editorial quality. The agency’s long-standing presence in Paris, France, and its established track record make it a reliable partner for organizations seeking thoughtful, well-executed content strategies.

Spécifique is a good fit for companies and institutions that value editorial depth, multichannel consistency, and a collaborative approach. Their blend of traditional press expertise and modern digital capabilities makes them suitable for clients who need to produce high-quality internal or external publications, digital content, or brand storytelling. Whether a business is launching a new intranet, revamping a corporate magazine, or developing a multimedia campaign, Spécifique offers the strategic and creative support to bring those projects to life.