Spey

Spey is a public relations and communications agency based in Forres, United Kingdom, that focuses on progressive, purpose-driven PR. Founded in 2017 by Jennifer Robertson, the agency has built a strong reputation for working with clients in the sustainability, rural economic development, and brand storytelling spaces. As a B Corp-certified agency itself, Spey brings a genuine commitment to environmental and social responsibility into its client work, making it a natural fit for organizations that prioritize ethical business practices. In 2024, Spey became a fully owned subsidiary of Muckle Media Group, a move that has expanded its workforce and reinforced its sustainable growth trajectory.

Industries and Specializations

Spey’s expertise spans several interconnected industries, with a particular emphasis on public relations and communications for brands that value transparency and impact. The agency is especially known for its work in the whisky and spirits sector, having been named Best PR Agency in Whisky for six consecutive years. Beyond that, Spey serves clients in rural economic development, sustainable business, and community-focused storytelling. The agency’s location in Forres, a town in the Scottish Highlands, informs its deep understanding of rural communities and the unique communications challenges they face. Spey also works with B Corp clients and other mission-driven organizations, helping them navigate certification and develop sustainable PR strategies.

Services and Capabilities

Spey offers a comprehensive range of public relations and communications services tailored to the needs of modern, values-led brands. The agency’s service mix includes strategic brand management, content production, digital and social media strategy, influencer engagement, and corporate communications. Spey also provides specialized offerings such as web design and build, SEO, and campaign analytics, ensuring that clients can measure the impact of their communications efforts. A standout capability is Spey’s carbon tracking tool, the first of its kind in the PR industry, which measures the climate impact of PR activities and helps clients reduce their environmental footprint. The agency’s approach is data-driven, creative, and focused on building long-term media partnerships and customer engagement. Key services include:

• Brand management and brand storytelling
• Content marketing and social content creation
• Influencer network engagement
• Public relations and corporate communications
• Digital strategy, web design, and SEO
• Campaign analytics and carbon tracking
• Experiential marketing and media partnerships

Methodology and Approach

Spey’s methodology is rooted in sustainability and measurable outcomes. The agency integrates its carbon tracking tool into every campaign, allowing clients to see the environmental impact of their PR activities alongside traditional metrics like reach and engagement. This tool, launched as an industry first, reflects Spey’s commitment to transparency and continuous improvement. The agency also emphasizes creative strategy and award-winning campaigns, blending data analytics with compelling storytelling to connect brands with their audiences. Spey’s team, based in Forres, United Kingdom, works closely with clients to develop tailored strategies that align with their values, whether that means amplifying rural community narratives or driving sustainable growth for B Corp-certified businesses. The agency’s B Corp certification itself informs its operations, ensuring that its own practices meet high standards of social and environmental performance.

Who Spey Is a Good Fit For

Spey is particularly well-suited for organizations in the United Kingdom and beyond that are committed to sustainability, ethical business, and community engagement. The agency is a strong choice for B Corp-certified companies or those seeking certification, as well as for brands in the whisky, food and drink, and rural economic development sectors. Spey also appeals to businesses that value transparency and want to measure the environmental impact of their PR efforts. With its location in Forres, Scotland, the agency offers a unique perspective on rural storytelling and community-driven communications. Whether a client is looking to build a brand from the ground up or refine an existing communications strategy, Spey provides the expertise and tools to deliver results that are both impactful and responsible.