Spirit Now London

Spirit Now London serves a highly curated, invitation-only community of art patrons, collectors, and philanthropists who are passionate about contemporary culture and charitable giving. Unlike a traditional PR agency that handles media relations for commercial brands, this organization operates as a private, members-based circle that connects benefactors with cultural institutions, artists, and thought leaders. Based in London, United Kingdom, Spirit Now London focuses on facilitating meaningful engagement between its members and the art world, while channeling all funds raised directly to museums, galleries, and emerging artists.

How Spirit Now London Operates

Spirit Now London functions as both a philanthropic network and a cultural concierge service for its members. The organization curates exclusive experiences that grant access to artists' studios, private collections, museum directors, philosophers, writers, and scientists. These encounters take place in intimate settings such as private homes or select venues, fostering deep conversations and connections. The group also organizes curated trips across Europe to major art fairs like ARCO Madrid, Art Paris, and the Venice Biennale, as well as visits to private foundations and collectors' homes. Since its founding in 2015 by Marie-Laure de Clermont-Tonnerre, Spirit Now London has built a reputation for offering unparalleled access to the upper echelons of the art and culture world.

Services and Specialties

While Spirit Now London does not offer standard PR services like media pitching or crisis management, its core offerings revolve around community building, cultural programming, and philanthropic coordination. Based on its activities and keywords, the organization likely provides the following:

• Curated, invitation-only membership for collectors and philanthropists
• Private events and intimate conversations with cultural figures
• Exclusive access to artists' studios and museum directors
• Educational programs on art history and collecting
• Scientific discussion series on topics like the brain and genetics
• Fundraising and donation coordination for cultural institutions
• Commissioning and sponsoring of artist projects and exhibitions
• International trips to art fairs and private collections

Location and Community Focus

Headquartered in London, United Kingdom, Spirit Now London draws its membership from an international circle of benefactors and collectors. The organization has supported notable institutions such as the Hayward Gallery, Palais de Tokyo, Musée d'Art Moderne de la Ville de Paris, and Chisenhale Gallery. In 2018, members pre-commissioned artworks from Tomás Saraceno for his exhibition at the Palais de Tokyo, demonstrating their hands-on approach to patronage. The group also launched an educational series in 2020 titled "The Great Collectors – The History of Collecting," led by art historian Henry Little, and inaugurated a science-focused discussion series on the brain, genetics, and aging. Spirit Now London's work is deeply rooted in London's vibrant cultural scene, yet its reach extends across Europe and beyond.

Spirit Now London is an ideal fit for high-net-worth individuals, seasoned collectors, and philanthropists who seek a private, curated community focused on art, culture, and charitable impact. It is particularly well-suited for those who value exclusive access to cultural leaders and wish to contribute directly to the support of museums and emerging artists, rather than seeking traditional PR services. The organization's emphasis on intimacy, education, and giving sets it apart as a unique hybrid of a social club and a philanthropic foundation within London's cultural ecosystem.