SPORTUNIT

SPORTUNIT is a French communications agency that brings together two distinct but complementary passions: sport and sustainable mobility. Founded in 2006 and based in Dijon, in the Bourgogne-Franche-Comté region, the agency has built a strong reputation for helping organizations communicate around physical activity, sports events, and active transportation initiatives. Unlike a generalist PR firm, SPORTUNIT focuses its entire expertise on the intersection of sport and soft mobility, making it a go-to partner for clients looking to promote cycling, walking, or other low-carbon travel habits alongside sports-related campaigns.

Specialist Expertise in Sport and Soft Mobility

SPORTUNIT’s core specialty lies in what the French call "mobilité douce"—soft mobility. This includes everything from urban cycling plans ("plan vélo") to corporate programs that encourage employees to bike to work. The agency understands that promoting physical activity and sustainable transport requires more than just a press release; it demands creative storytelling, visual design, and on-the-ground event organization. SPORTUNIT’s team combines strategic communications with a deep knowledge of the sports and mobility sectors, enabling them to craft campaigns that resonate with both active individuals and policy makers. Their work often involves helping local governments, sports federations, and companies communicate the benefits of cycling and other active modes of transport.

How SPORTUNIT Applies Its Approach

SPORTUNIT operates through several integrated service lines. Their in-house graphic design studio ("studio graphique") handles all visual aspects of a campaign, from logos and brochures to digital assets and signage. This is paired with a content creation team that produces written and multimedia materials—articles, social media posts, videos—designed to engage target audiences. The agency also specializes in event planning for sports-related gatherings, whether it's a local cycling race, a corporate wellness day, or a national campaign launch. Digital marketing rounds out their offering, ensuring that messages reach the right people online through targeted ads, SEO, and social media management. By blending these capabilities, SPORTUNIT can manage a project from concept to execution, maintaining consistency across all touchpoints.

Core Services Offered by SPORTUNIT

• Sports communication strategy and consulting
• Soft mobility campaign development (bike plans, active transport promotion)
• Graphic design and visual identity creation
• Content production (articles, videos, social media)
• Event planning and management (sporting events, corporate challenges)
• Digital marketing (SEO, paid ads, social media management)
• Public relations and media relations for sports and mobility clients

Who SPORTUNIT Works With

SPORTUNIT is best suited for organizations that want to communicate authentically about sport and sustainable mobility. This includes local and regional governments in France implementing cycling infrastructure or active travel programs, sports clubs and federations looking to promote events or membership, and companies that want to encourage employee wellness or reduce their carbon footprint. The agency’s long experience in Bourgogne-Franche-Comté gives it a strong local network, but its services are applicable to clients anywhere in France. For any organization seeking a focused, hands-on partner that understands the nuances of sport and mobility communications, SPORTUNIT offers a practical and creative solution.