State PR

State PR is a New York-based independent public relations and communications agency that specializes in cultural and lifestyle sectors. Founded in 2006, the agency focuses on building visibility for brands and institutions through earned media placement, event production, and influencer collaborations. With headquarters at 26 Broadway in New York, United States, State PR works across arts, design, fashion, travel, activism, and philanthropy, executing campaigns that range from fashion shows and art exhibitions to popup events and brand collaborations.

Services and Specialties

State PR offers a broad set of services centered on public relations and communications, with a strong emphasis on event production and creative direction. The agency's capabilities include campaign strategy, press material creation, public relations consultation, and sponsorship development. They also handle social media management, influencer and tastemaker marketing, and event conception and curation. A notable specialty is fashion show production and front-of-house management, which they have applied during New York Fashion Week, Paris Fashion Week, Milan Fashion Week, and Miami Swim Week. Beyond fashion, State PR organizes art exhibitions and popup events, often in connection with major cultural gatherings like Art Basel Miami Beach, Art Basel Hong Kong, Art Basel Switzerland, TEFAF New York, FIAC Paris, EXPO Chicago, New York Design Week, Earth Week, and the Sundance Film Festival. Their work typically involves creating thoughtful visibility campaigns that target both mainstream and niche outlets, both domestically and internationally.

• Public relations and communications strategy
• Event production and management (fashion shows, art exhibitions, popups)
• Influencer and tastemaker marketing
• Creative direction and campaign strategy
• Press material creation and media placement
• Sponsorship and brand collaborations
• Social media management
• PR consultation and event consultation

Client Base and Approach

State PR works with a diverse range of clients, from startups to established institutions, describing their focus as "originals and icons." Their past and current experience includes cultural organizations such as the Austrian Cultural Forum New York and Instituto Cervantes New York, as well as nonprofits like the Endangered Species Coalition and charity: water. In the consumer space, they have represented food and lifestyle brands like Little Cupcake Bakeshop, MilKimchi, and FIKA, alongside fashion labels including agnès b., Costume National, Phylyda, Pret-a-surf, Suzanne Rae, and threeASFOUR. Publishing and media clients have included Assouline and As If, while their art world work involves galleries like Galerie Gmurzynska, for which they have managed exhibitions featuring artists and designers such as Scott Campbell, Haas Brothers, Jean Pigozzi, Karl Lagerfeld, Christo, Robert Indiana, Wifredo Lam, Yves Klein, and Zaha Hadid. The agency's approach is to instigate a confluence of ideas and discourse, building campaigns that integrate public relations with event experiences and influencer partnerships. This blend of earned media and live activations allows State PR to create visibility that extends beyond traditional press coverage.

Location and Credentials

Based in New York, United States, State PR operates from 26 Broadway in Lower Manhattan, a location that puts them at the center of the city's cultural and fashion scenes. Founded in 2006, the agency has over 18 years of experience in the industry, with a track record of executing campaigns during major cultural events both in New York and internationally. Their work spans multiple continents, including participation in events in Hong Kong, Switzerland, France, Italy, and the United States. While the agency is independent and relatively boutique in size, their client list includes a mix of well-known brands and emerging names, reflecting a focus on niche and culturally significant projects rather than mass-market campaigns.

State PR is a good fit for brands and institutions in the arts, design, fashion, travel, or philanthropy sectors that need a combination of public relations, event production, and influencer marketing. Their experience with cultural events and exhibitions makes them particularly suitable for clients looking to build visibility around art fairs, fashion weeks, or similar gatherings. Small to mid-sized organizations, as well as startups with a strong cultural identity, may find their services aligned with their needs. For larger brands or those requiring broad consumer PR, State PR's niche focus on earned media and live events offers a targeted alternative to more traditional agency approaches.