STONE Comunicação

Based in the coastal town of Cascais, Portugal, STONE Comunicação operates at the intersection of two critical communication disciplines: press relations and influencer marketing. While many agencies attempt to cover the full spectrum of communications services, this firm has deliberately narrowed its focus to what it considers the most impactful channels for brand visibility and reputation. The choice of Cascais, a short distance from Lisbon, places the agency within Portugal's business hub while offering a distinct perspective on both local and international markets.

Core Services and Strategic Approach

STONE Comunicação positions itself around two interdependent pillars: press office services (assessoria de imprensa) and influencer marketing (marketing de influência). Rather than treating these as separate functions, the agency integrates them to create what it describes as a "powerful combination" for clients seeking tangible results. The agency's methodology emphasizes measurable outcomes over vanity metrics, with a focus on generating real impact across both traditional media and social platforms. Service offerings typically include media list building, press release distribution, media event organization, press conference support, and media monitoring. On the influencer side, the agency provides campaign strategy, influencer engagement analytics, and content creation that aligns with brand positioning.

A significant component of STONE Comunicação's expertise lies in reputation management. The agency offers online reputation repair services and crisis response planning, helping clients navigate both proactive brand building and reactive situations. Media training for executives is another key service, preparing leadership teams to handle press interactions effectively. The agency also provides media impact measurement, ensuring clients can quantify the return on their communications investments.

Client Focus and Cultural Sensitivity

STONE Comunicação serves clients in both Brazil and Portugal, a dual-market focus that requires careful attention to cultural nuances. The agency's approach is deliberately personalized, adapting strategies to the specific communication styles and business practices of each country. This cross-border capability is particularly valuable for Portuguese companies looking to expand into the Brazilian market, or Brazilian brands seeking to establish a presence in Portugal. The agency's client base spans B2B and B2C sectors, with a particular emphasis on brands that value authentic storytelling and measurable growth.

The agency's philosophy centers on partnership rather than transactional service delivery. STONE Comunicação describes itself as an agency that "wears the jersey" for its clients, walking alongside them through challenges and celebrating successes together. This collaborative model extends to sharing learnings and results transparently, fostering long-term relationships built on trust and shared objectives.

Specialized Capabilities

• Press office and media relations: media list building, press release writing and distribution, media event organization, press conference support
• Influencer marketing: campaign strategy, influencer identification and vetting, engagement analytics, content collaboration
• Corporate communications: brand positioning, corporate communication strategy, internal communications support
• Reputation management: online reputation repair, crisis response planning, crisis management execution
• Digital PR: social media campaigns, digital engagement strategies, online content creation
• Media training: executive coaching for press interviews, spokesperson development
• Measurement and analytics: media impact measurement, influencer engagement analytics, media monitoring
• Content creation: development of press materials, social media content, brand storytelling assets

Who Should Consider STONE Comunicação

STONE Comunicação is best suited for companies and brands that recognize the value of integrating traditional PR with modern influencer marketing. The agency's focus on tangible results makes it a strong fit for growth-oriented businesses in Portugal and Brazil that need clear evidence of communication ROI. Organizations navigating reputation challenges, whether proactive brand building or crisis recovery, will find the agency's specialized expertise particularly relevant. Similarly, companies expanding between the Brazilian and Portuguese markets can benefit from the agency's cross-cultural understanding. For brands seeking a communications partner that prioritizes authenticity, measurable impact, and genuine partnership over flashy promises, STONE Comunicação offers a grounded, results-driven alternative in the Lisbon region's competitive agency landscape.