Story Matters

Founded in 2021, Story Matters is a strategic communication, engagement and influencing agency that operates at the intersection of narrative and social impact. While the agency is headquartered in , its work is designed to serve clients across the country and beyond, focusing on connecting people through the strength of story to create positive social change. In a market where communication is often transactional, Story Matters positions itself as a partner for organizations that need to navigate complex, sensitive environments while building genuine trust with their stakeholders.

What Story Matters Does

At its core, Story Matters helps organizations find the power in their own stories and align them with their mission. The agency’s approach is rooted in the belief that story is at the heart of connection—and that when used effectively, it can help organizations understand the strength of their voice, earn greater trust, influence decision-makers, and deliver outcomes that matter. Rather than focusing solely on press releases or media placements, Story Matters emphasizes strategic communication, engagement, and influencing that drives high-impact social outcomes. The agency draws on deep experience in highly-sensitive environments, providing strategic advice and support for complex issues. Through environmental scanning, a public risk lens, and evidence-based approaches, Story Matters offers guidance to Boards, CEOs, executive teams, and entire organizations.

Who They Serve

Story Matters works with a range of clients, including governments, non-profits, and purpose-driven organizations that seek to build reputation and achieve business outcomes through meaningful connection. The agency has an inherent understanding of the importance of voice—and how to strategically position that voice to drive change and deliver enhanced policy and engagement responses. Whether serving a government agency needing to communicate a new initiative, a non-profit working with vulnerable communities, or a corporation looking to align its mission with social impact, Story Matters tailors its services to the unique needs of each client. The agency’s value lies in knowing that connection is at the heart of good communication, and that involving people in a meaningful way is what truly matters.

Core Services and Specialties

• Strategic communication planning and advice for complex, sensitive issues
• Storytelling and narrative development to build trust and influence
• Stakeholder engagement and community consultation
• Environmental scanning and public risk assessment
• Board and executive-level strategic counsel
• Policy and engagement response enhancement
• Voice and message positioning for social impact
• Training through the Story Matters Academy to help organizations understand their authentic voice

Expertise and Approach

Story Matters differentiates itself through its focus on social impact and its belief that connection is built through community. The agency understands that people who actively participate in an organization—who understand its story, share it, add to it, and even challenge it—are essential to driving meaningful change. This philosophy is embedded in everything Story Matters does, from its strategic advice to its training programs. The Story Matters Academy, for instance, works with clients to better understand their voice and its authentic connection, helping them communicate with clarity and purpose. The agency’s experience in highly-sensitive environments—such as public health, social services, or crisis communication—gives it a practical edge in helping clients navigate complex challenges while maintaining trust and credibility.

Story Matters is a good fit for organizations that recognize the power of story but need expert guidance to harness it effectively. It is particularly well-suited for government agencies, non-profits, and mission-driven businesses that want to move beyond traditional PR and into deeper, more strategic engagement with their stakeholders. Whether you are looking to build reputation, influence policy, or simply connect more authentically with your community, Story Matters offers a thoughtful, evidence-based approach that prioritizes positive social impact. In a world where trust is increasingly hard to earn, Story Matters provides the tools and strategies to make genuine connection possible.