storyboard consulting

Storyboard Consulting provides public relations and communications services from its base in New York, United States. The agency was founded by Matt Ross, a longtime public relations professional who also holds the distinction of being a Tony-nominated Broadway producer. This unusual combination of expertise in both strategic communications and narrative craft informs the agency's core philosophy: that every organization has a story to tell, and that understanding the structure of that story is key to effective communication. Storyboard Consulting works with clients to bring clarity and purpose to their internal and external messaging, helping them anticipate how their narratives will be received and what impact they will have.

Services and Specialties

While specific service offerings are not publicly detailed, the agency's background in strategic communications and storytelling suggests a focus on high-level counsel and narrative development. Clients can expect support in shaping corporate messaging, managing public perception, and aligning communications with broader business goals. Likely services include:

• Strategic communications planning and counsel
• Corporate narrative development and messaging frameworks
• Media relations and press strategy
• Crisis communications and reputation management
• Internal communications alignment
• Executive thought leadership and positioning
• Storytelling workshops and training
• Brand narrative audits and gap analysis

Approach and Philosophy

Storyboard Consulting's approach is grounded in the idea that everyone sees the world through narratives. The agency recognizes that people identify familiar storylines and archetypes in the world around them, and that their brains use this context to make predictions about what is to come. By bringing parallel expertise in communications and storytelling, Storyboard Consulting helps companies identify strengths and weaknesses in their messaging by looking three steps ahead. This forward-looking perspective allows the agency to help clients anticipate how their communications will be interpreted and what narratives might emerge, rather than simply reacting to events. The result is a strategic process that seeks to bring clarity and purpose to both internal and external communications, ensuring that every message serves a defined objective within a larger narrative framework.

Location and Credentials

Based in New York, New York, United States, Storyboard Consulting operates at the heart of one of the world's most dynamic media and business environments. The agency's founder, Matt Ross, brings a unique perspective to the field, having worked as a public relations expert and as a Broadway producer. This dual background gives Storyboard Consulting an unusual depth of understanding when it comes to crafting narratives that resonate with audiences, whether in the press, on stage, or within a corporate setting. The agency's New York location provides access to a wide network of media contacts, industry influencers, and business leaders, which can be leveraged on behalf of clients.

Who Storyboard Consulting Is a Good Fit For

Storyboard Consulting is well-suited for organizations that are looking to refine their narrative and communicate with greater clarity and purpose. The agency's approach is particularly valuable for companies undergoing significant change, such as a rebrand, merger, or leadership transition, where the story being told internally and externally must be carefully managed. It is also a strong fit for businesses that need help anticipating how their communications will be received by different stakeholders, or that want to build a more cohesive and compelling corporate narrative. Startups, established enterprises, and nonprofits alike can benefit from the agency's focus on looking three steps ahead to identify strengths and weaknesses in their messaging. Ultimately, Storyboard Consulting is a good choice for any organization that wants to move beyond tactical PR and toward a more strategic, story-driven approach to communications.