Storymaker GmbH
Storymaker GmbH is a public relations agency based in Tuebingen (founded 2001).
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About Storymaker GmbH
Storymaker GmbH works primarily with technology-driven companies, from mid-sized enterprises to global corporations, that need to communicate complex innovations in clear, compelling ways. Founded in 2001 by journalist Heidrun Haug, the agency brings a journalistic mindset to public relations and communications, focusing on substance over spin. Its client base spans sectors like high-tech manufacturing, engineering, software, and life sciences, with a particular strength in helping German firms reach East Asian markets and assisting Japanese companies entering Europe.
How Storymaker GmbH Helps Clients Tell Their Stories
Rather than relying on traditional advertising or press release blasts, Storymaker GmbH takes a story consulting approach. The agency works with clients to identify the core narrative behind their products, technologies, or corporate journeys. This "story development" process is central to their method, helping brands move from feature lists to narratives that resonate with specific audiences. For technology companies, this often means translating complex engineering or scientific concepts into accessible, human-centered stories. The agency also emphasizes intercultural communication, recognizing that a story that works in Stuttgart may need significant adaptation for Shanghai or Tokyo. This cultural sensitivity is a distinguishing feature, especially for clients navigating the nuances of East Asian business communication.
Services and Specialties
Storymaker GmbH offers a full range of communications services, from strategy to production. Their team includes journalists, PR specialists, graphic designers, and video producers, allowing them to handle both the conceptual and the creative. Key capabilities include:
- Corporate storytelling and narrative development
- Corporate content and publishing (print and digital)
- Video production, including image films and animation
- Social media management and community management
- Digital communications and SEO-optimized content
- Crisis communication and internal communication
- WeChat and China-specific digital strategies
- Event communication and user story development
Video production is a notable strength, with the agency producing everything from short social media clips to longer corporate image films. Their animation capabilities help explain technical processes visually. For clients targeting Chinese audiences, Storymaker GmbH offers specialized WeChat content and community management, a service that requires deep local knowledge.
Location and Reach
Headquartered in Tuebingen, Germany, at 50 Derendinger Strasse, Storymaker GmbH also maintains offices in Munich and Shanghai. The Tuebingen location places the agency in the heart of Baden-Wuerttemberg, a region known for its concentration of technology and engineering firms, particularly in automotive, machinery, and life sciences. This geographic positioning allows the agency to serve clients in southern Germany's industrial core while also maintaining a direct presence in China's commercial capital. The Shanghai office is key for clients needing on-the-ground support for their China communications, whether for market entry, brand building, or digital presence on platforms like WeChat and Weibo.
Who Storymaker GmbH Is a Good Fit For
Storymaker GmbH is best suited for technology and industrial companies that value narrative depth over promotional hype. Organizations with complex products or services that need explaining—such as engineering firms, software developers, or medical device manufacturers—will benefit from the agency's journalistic approach. Companies looking to enter or expand in East Asian markets, particularly Japan and China, will find specialized expertise that most German agencies lack. Similarly, Japanese firms seeking to establish or grow their presence in Europe can leverage Storymaker GmbH's bilingual, bicultural team. The agency is less ideal for consumer brands focused on mass-market advertising or for clients needing purely tactical, short-term PR campaigns, as their strength lies in sustained, story-driven communications strategies.
Key facts
- Team size: 11-50 employees
- Headquarters: 50 Derendinger Strasse, Tuebingen, Baden-Wuerttemberg, Germany, 72072
- Address: 50 Derendinger Strasse , Tuebingen Baden-Wuerttemberg Germany 72072
- SIC codes: 7381
Keywords & focus
Topics and areas Storymaker GmbH works with.
- seo
- corporate story
- storytelling
- corporate content
- animation
- east asia
- japan
- video production
- video content
- public relations
- content marketing
- imagefilm
- pr
- chinakommunikation
- corporate publishing
- community management
- digitalkommunikation
- social media
- content
- storymaking
- storyentwicklung
- krisenkommunikation
- interne kommunikation
- anwenderstories
- public relations & communications services
- intercultural communication
- marketing and advertising
- storytelling für hightech-unternehmen
- event communication
- +59 more
Technologies
Cloudflare DNS, Rackspace MailGun, Outlook, Microsoft Office 365, Campaign Monitor, Webflow, Hubspot, Google Tag Manager, Mobile Friendly
Industries served by Storymaker GmbH
Storymaker GmbH works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Tuebingen
If you are looking for alternatives or more options in Tuebingen, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Storymaker GmbH
Common questions and answers about Storymaker GmbH, their services, location, and how to work with them.
- Where is Storymaker GmbH located?
- Storymaker GmbH is headquartered in Tuebingen.
- What services does Storymaker GmbH offer?
- Storymaker GmbH offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Storymaker GmbH serve?
- Storymaker GmbH serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Storymaker GmbH a verified PR agency?
- Storymaker GmbH is listed on Online PR. Verification status is shown on their profile.
- How can I contact Storymaker GmbH?
- You can visit their website at http://www.storymaker.de
- How many reviews does Storymaker GmbH have?
- Storymaker GmbH has 0 client reviews with an average rating of 0.0 out of 5.
- When was Storymaker GmbH founded?
- Storymaker GmbH was founded in 2001.
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