Super Creative

Super Creative is a public relations and communications agency headquartered in Chicago, United States. Since its founding in 2009, the firm has focused on crafting distinctive narratives that help brands stand out. Rather than following conventional PR playbooks, Super Creative positions itself as a team of "outside-the-box storytellers," working across industries where personality and brand experience matter most. The agency has earned notable recognition, including features on Food Network and Discovery+, reflecting its strength in food, lifestyle, and entertainment communications.

Industries and Core Specialties

Super Creative concentrates its efforts on public relations and communications services, with particular depth in four key areas: experiences, publishing, business transformation, and food creative. In the experiences space, the agency helps brands design and promote events, activations, and immersive campaigns that generate media coverage and consumer engagement. Its publishing work likely encompasses content creation, thought leadership, and media relations for books, magazines, or digital publications. Business transformation communications involve supporting companies through rebranding, mergers, or strategic pivots with targeted messaging and stakeholder outreach. The food creative specialty is a clear differentiator, as Super Creative applies its storytelling approach to restaurants, food products, chefs, and culinary brands, leveraging relationships with outlets like Food Network and Discovery+.

Services and Methodology

While Super Creative does not publicly list a detailed service menu, a firm of its profile and focus typically offers a suite of integrated communications capabilities. Based on its stated specialties and industry positioning, likely services include:

• Media relations and press outreach
• Influencer and content creator partnerships
• Event planning and experiential marketing
• Crisis and reputation management
• Brand storytelling and narrative development
• Social media strategy and management
• Thought leadership and executive positioning
• Product launch and campaign support
• Food and beverage public relations
• Book and publishing publicity

Super Creative's methodology centers on creativity and strategic thinking. The agency likely begins each engagement with a deep dive into the client's story, audience, and competitive landscape, then develops a tailored plan that mixes earned media, content creation, and experience design. Its track record includes high-visibility placements on national television, suggesting a strong network of media contacts and a knack for pitching stories that resonate with producers and editors. The firm's longevity since 2009 indicates a stable, experienced team that understands the evolving media environment.

Location and Client Fit

Based in Chicago, Illinois, Super Creative operates from one of the United States' major communications hubs. Chicago offers access to a diverse media market, a strong food and hospitality scene, and a range of corporate headquarters—all of which align with the agency's specialties. Being centrally located also allows Super Creative to serve clients across the country while maintaining a distinct Midwestern sensibility. The agency is best suited for brands that want to break through the noise with unconventional, personality-driven PR rather than formulaic press releases. It is an excellent fit for food and beverage companies, restaurants, culinary personalities, authors, publishers, and businesses undergoing transformation that need a creative communications partner. Super Creative's approach also appeals to organizations that value authentic storytelling and are open to experiential tactics alongside traditional media relations. For brands in the food space especially, the agency's demonstrated ability to secure placements on major platforms like Food Network and Discovery+ provides a compelling advantage.