SuperSonicArts

SuperSonicArts is a public relations and communications agency based in Seattle, United States, that focuses on serving musicians in bluegrass, old-time, newgrass, and Celtic genres. The agency provides affordable promotional services tailored to the unique needs of independent artists and labels working within these folk-music communities. Their offerings are built around radio promotion, content creation, and reporting, making them a practical choice for artists seeking to increase their visibility on folk and acoustic radio stations.

Services for Folk and Acoustic Musicians

SuperSonicArts specializes in helping musicians connect with radio stations and deejays who program folk, bluegrass, and Celtic music. Their core services include creating one-sheets for radio promotions, which are concise documents that summarize an artist's work and key selling points. They also write promotional emails designed to capture the attention of radio programmers and deejays, and they manage bulk email marketing campaigns targeted at station contacts. Follow-up marketing via email and telephone is another key component, ensuring that pitches don't get lost in busy inboxes. Additionally, SuperSonicArts provides regular reporting on radio plays using platforms like Folk-DJ and Spinitron, giving artists clear visibility into where their music is being aired. The agency also offers general consultation and referrals on related promotional topics, such as streaming, CD distribution, playlist placement, print media, and graphic arts.

Who They Help

SuperSonicArts primarily assists musicians and labels within the bluegrass, old-time, newgrass, and Celtic music scenes. These genres have dedicated but niche audiences, and the agency's deep familiarity with the folk radio ecosystem makes them a valuable partner for artists looking to break into or expand their presence on stations that specialize in these styles. The agency's founder, Tom Braman, is a musician and IT consultant with years of experience writing press releases and promotional materials aimed at getting music heard. He has worked as an editor, writer, and producer for various newspapers, magazines, and websites, and he maintains an extensive, continually updated database of radio contacts. Kathryn Robinson, a longtime journalist and editor whose work has appeared in national outlets like the New York Times and the Los Angeles Times, contributes her expertise in crafting compelling one-sheet copy and liner notes. Together, they bring a mix of hands-on musical knowledge and professional writing skill to each project.

Approach and Philosophy

The agency's approach is grounded in practicality and persistence. Rather than relying on broad, impersonal campaigns, SuperSonicArts focuses on targeted outreach to radio stations and deejays who are most likely to be interested in a given artist's work. Their process involves careful crafting of promotional materials, followed by systematic follow-ups to ensure messages are received and considered. Reporting is integrated into the workflow, giving clients real-time insights into how their music is performing on radio charts and playlists. This methodical approach is designed to build momentum over time, helping artists gain repeat airplay and develop relationships with programmers. The agency's emphasis on affordable pricing also makes it accessible to independent musicians who may have limited budgets for promotion.

Location and Credentials

Based in Seattle, United States, at 2007 E Eaton Pl, SuperSonicArts operates from a city known for its vibrant music scene and strong folk and acoustic communities. The agency's founders bring a wealth of experience from both the music industry and journalism. Tom Braman's background as a musician and IT consultant gives him a unique perspective on the technical and creative aspects of promotion, while Kathryn Robinson's extensive work as a writer and editor for major publications ensures high-quality content that resonates with radio professionals. Their combined expertise allows SuperSonicArts to offer a specialized service that bridges the gap between artistic passion and practical marketing.

SuperSonicArts is a good fit for independent bluegrass, old-time, newgrass, and Celtic musicians who want to increase their radio presence without breaking the bank. The agency's focus on these specific genres means clients receive targeted support from people who understand the nuances of folk radio. Artists looking for a hands-on, affordable partner to handle the legwork of radio promotion will find SuperSonicArts a reliable option. The agency's reporting and follow-up services also make it suitable for those who want clear, measurable results from their promotional efforts.