Sure PR

Sure PR is a public relations agency that specialises in providing straightforward, results-driven communications support to businesses across a range of demanding sectors. Founded in 2004, the firm is headquartered in Edinburgh, Scotland, with an additional base in Aberdeen, United Kingdom. The agency focuses on building long-term client relationships through tailored PR campaigns, media relations, and reputation management, with a particular emphasis on industries where technical expertise and regulatory awareness are paramount.

Services and Specialties

Sure PR offers a comprehensive suite of public relations services designed to meet the needs of both corporate and professional services clients. Their core capabilities include press release distribution, copywriting, feature writing, opinion writing, and thought leadership development. The agency also provides crisis management and media training, helping clients navigate sensitive issues and communicate effectively under pressure. Additionally, they offer internal communications support, political engagement strategies, and the production of client newsletters. To complement traditional PR, Sure PR also provides photography services and video production for brand storytelling and media coverage. Their approach is customized, meaning campaigns are built around each client’s specific objectives rather than relying on off-the-shelf solutions.

• Press release distribution and media relations
• Copywriting, feature writing, and opinion writing
• Crisis management and media training
• Internal communications and client newsletters
• Political engagement and public affairs
• Thought leadership and brand awareness campaigns
• Photography and video production services
• Client representation and media coaching

Client Sectors and Expertise

Sure PR works primarily with retained clients across a diverse set of industries. Their strongest presence is in the oil and gas sector, including both upstream and downstream operations, as well as renewable energy, engineering, and commercial property. The agency also serves clients in the legal profession, IT, venture capital, and sport. Notable clients include EnerMech, STATS Group, Pinsent Masons, Investing Women, and Musselburgh Racecourse. This mix of corporate and professional services clients demonstrates the agency’s ability to handle complex, high-stakes communications in fields where technical accuracy and regulatory compliance are critical. Sure PR’s team is experienced in translating specialist knowledge into accessible, impactful messaging for local, national, and trade press.

Approach and Philosophy

The agency describes its style as “straight talking, no-nonsense PR advice.” This philosophy is reflected in their focus on protecting client reputations and delivering measurable results. Sure PR places a strong emphasis on long-term relationships, with many clients retaining their services for extended periods. Testimonials from clients acknowledge the agency’s success in securing coverage across print, online, and broadcast media, as well as in driving effective PR campaigns that align with business goals. Their process typically begins with an assessment of client needs, followed by the development of customized PR strategies that leverage media contacts and industry knowledge. The agency also offers political engagement services for clients needing to navigate government or regulatory landscapes. By combining creative storytelling with practical execution, Sure PR aims to build brand awareness and public trust for its clients.

Location and Credentials

Sure PR operates from its headquarters at 85 Craighall Road, Edinburgh, Scotland, EH6 4RR, with a secondary office in Aberdeen. This dual-location setup allows the agency to serve clients throughout Scotland and the wider United Kingdom. The Edinburgh base provides access to the capital’s media and business networks, while the Aberdeen office is strategically positioned near the heart of the UK’s oil and gas industry. Since its founding in 2004, Sure PR has built a reputation for reliability and professionalism, as reflected in its strong client retention rates and positive feedback. The agency is particularly well-suited for businesses in technical or regulated sectors—such as law, energy, engineering, and commercial property—that require clear, authoritative communications support. For organizations seeking a pragmatic partner with deep industry knowledge and a focus on measurable outcomes, Sure PR offers a credible and experienced option.