Switched On

Switched On is a consumer lifestyle PR agency based in Brighton, United Kingdom. Founded in 2015 by Carl Steer and Lauren Libin, the agency focuses on connecting brands with their target audiences through a blend of traditional media relations and digital communications. With a strong emphasis on consumer PR, social media, and marketing, Switched On serves clients primarily in the consumer internet, information technology, and lifestyle sectors. The agency positions itself as a modern communications partner that balances creative thinking with practical execution, aiming to generate meaningful coverage across print, broadcast, online, and social channels.

Services and Specialties

Switched On offers a range of public relations and communications services tailored to consumer-facing brands. While the agency does not provide an exhaustive list of services, its focus on consumer PR, digital comms, and social media suggests capabilities in the following areas:

• Consumer public relations and brand storytelling
• Digital communications and online reputation management
• Social media strategy, content creation, and community management
• Media relations, including print, broadcast, and online outreach
• Product launches, stunts, and experiential marketing
• Influencer and collaborator partnerships
• Press office management and crisis communications
• Marketing campaign development and execution

These services are designed to help brands build awareness, engage with existing and new audiences, and secure coverage across multiple channels. Switched On's approach combines traditional PR values—such as strong media knowledge and storytelling—with modern digital tactics to deliver results that resonate with consumers.

Who They Help

Switched On primarily works with brands in the consumer internet, information technology, and lifestyle sectors. The agency’s client base likely includes companies in areas such as consumer goods, technology products, digital platforms, and lifestyle services. Given its Brighton location and focus on consumer PR, Switched On is well-suited for businesses that want to reach a broad, engaged audience through both traditional and digital media. The agency’s founders have built a reputation for understanding what makes a great story, whether it’s a product launch, a stunt, or a collaborative campaign. Switched On is particularly effective for brands seeking a hands-on, results-driven partner that blends creativity with hard work.

Approach and Philosophy

The agency’s philosophy centers on “thinking smart, acting clever, and blending creativity with practical execution.” Switched On emphasizes a direct route to audiences—whether through traditional print and broadcast media, online titles, or social media—and focuses on translating effort into tangible coverage. The founders, Carl Steer and Lauren Libin, bring a mix of modern PR techniques and traditional values, such as knowing the media landscape intimately and recognizing what makes a compelling narrative. This approach means Switched On doesn’t rely on a one-size-fits-all strategy; instead, it tailors its efforts to each client’s specific goals, whether that’s driving brand awareness, launching a product, or managing a press office. The agency’s teamwork and dedication to “good old-fashioned hard work” underpin its ability to deliver consistent results for clients.

Location and Credentials

Headquartered at 8 Orange Row, Brighton, England, BN1 1UQ, Switched On operates from the vibrant coastal city of Brighton, United Kingdom. This location provides the agency with access to a diverse media landscape and a creative community that supports its consumer-focused work. Since its founding in 2015, Switched On has established itself as a reliable partner for brands looking to connect with audiences through strategic PR and digital communications. The agency’s presence in Brighton allows it to serve clients across the UK while maintaining a close-knit, collaborative culture. For businesses in the consumer internet, technology, or lifestyle sectors seeking a dedicated PR agency with a strong track record in media relations and social media, Switched On is a solid choice. Its focus on blending creativity with practical execution makes it particularly well-suited for brands that value both innovation and reliability in their communications efforts.