SYNAP - Syndicat national des professionnels des relations médias
SYNAP - Syndicat national des professionnels des relations médias is a public relations agency based in Paris (founded 1960).
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About SYNAP - Syndicat national des professionnels des relations médias
Founded in February 1960, SYNAP - Syndicat national des professionnels des relations médias emerged from a need to unite and defend the interests of press attachés and public relations advisors in France. Originally known as the Syndicat National des Attachés de Presse et des Conseillers en Relations Publics, the organization was created at a time when the media relations profession was still taking shape. Based in Paris, France, at 26 Rue du Capitaine Ferber, SYNAP has spent over six decades adapting to the shifting landscape of communications while maintaining its core mission of representing those who manage the bridge between organizations and the media.
Current Focus and Industry Relevance
Today, SYNAP - Syndicat national des professionnels des relations médias remains a key voice for the public relations and communications profession in France. The organization actively addresses contemporary challenges such as the integration of generative AI into press offices and newsrooms, reflecting a forward-looking approach that balances tradition with innovation. SYNAP conducts research on the dynamics between press attachés and journalists, publishes studies and guidelines on critical topics, and fosters connections with other communication organizations through events and networking opportunities. Under the leadership of co-president Bruno Sanvoisin, who took the role in 2025, the union continues to champion the evolution of the profession, emphasizing the importance of training, certification, and ethical standards in an increasingly digital and automated environment.
Services and Support for Members
SYNAP provides a range of services designed to support press attachés, public relations advisors, and independent communications professionals. While the organization does not list individual client-facing services like a traditional agency, its offerings are tailored to strengthen the professional ecosystem of its members. Key areas of focus include:
- Professional certification for press attachés and PR advisors, ensuring recognized standards of expertise
- Training and development programs in media relations, crisis management, and digital influence
- Tools for measuring PR effectiveness, including metrics and analytics for press coverage
- Advocacy and defense of the profession at the national level, representing sector interests
- Networking opportunities through professional networks and events
- Partnerships with schools and educational institutions to nurture new talent
- Consulting and guidance on institutional relations and public affairs
- Research and data sharing on industry trends, including the use of AI in communications
These services are designed to help members navigate the complexities of modern public relations, from traditional press relations to digital influence and crisis communication. SYNAP also publishes guidelines on key topics, such as the ethical use of AI in press offices, and provides a platform for sharing best practices among peers.
Who Benefits from SYNAP
SYNAP - Syndicat national des professionnels des relations médias is particularly well-suited for press attachés, public relations consultants, and independent communications professionals working in France. Whether you are a seasoned PR advisor looking to stay current with industry standards or a newcomer seeking certification and training, the union offers a supportive community and resources to advance your career. Organizations that value professional development, ethical practices, and a strong network of media relations experts will find SYNAP a valuable partner. Based in Paris, France, the union also serves as a hub for connecting with other communication professionals across the country, making it an ideal resource for those committed to excellence in public relations and communications.
Key facts
- Team size: 11-50 employees
- Headquarters: 26 Rue du Capitaine Ferber, Paris, Ile-de-France, France, 75020
- Address: 26 Rue du Capitaine Ferber , Paris Ile-de-France France 75020
- SIC codes: 8699
Keywords & focus
Topics and areas SYNAP - Syndicat national des professionnels des relations médias works with.
- relations publics
- relations publiques
- relations medias
- relations presse
- relations publics & relations medias
- communication
- public relations & communications services
- outils de mesure
- partenariats écoles
- training and development
- défense de la profession
- services
- certification professionnelle
- outils de mesure des rp
- gestion de crise
- évolution des métiers
- relations institutionnelles
- relations presse indépendants
- relations publiques numériques
- indépendants en rp
- relations presse et influence digitale
- consulting
- représentation sectorielle
- formation professionnelle
- public relations and communications
- relation presse et influence numérique
- formation en relations presse
- données professionnelles
- certification attach de presse
- réseaux professionnels
- +34 more
Technologies
Nginx, Mobile Friendly, Google Tag Manager
Industries served by SYNAP - Syndicat national des professionnels des relations médias
SYNAP - Syndicat national des professionnels des relations médias works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about SYNAP - Syndicat national des professionnels des relations médias
Common questions and answers about SYNAP - Syndicat national des professionnels des relations médias, their services, location, and how to work with them.
- Where is SYNAP - Syndicat national des professionnels des relations médias located?
- SYNAP - Syndicat national des professionnels des relations médias is headquartered in Paris.
- What services does SYNAP - Syndicat national des professionnels des relations médias offer?
- SYNAP - Syndicat national des professionnels des relations médias offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does SYNAP - Syndicat national des professionnels des relations médias serve?
- SYNAP - Syndicat national des professionnels des relations médias serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is SYNAP - Syndicat national des professionnels des relations médias a verified PR agency?
- SYNAP - Syndicat national des professionnels des relations médias is listed on Online PR. Verification status is shown on their profile.
- How can I contact SYNAP - Syndicat national des professionnels des relations médias?
- You can visit their website at http://www.synap.org
- How many reviews does SYNAP - Syndicat national des professionnels des relations médias have?
- SYNAP - Syndicat national des professionnels des relations médias has 0 client reviews with an average rating of 0.0 out of 5.
- When was SYNAP - Syndicat national des professionnels des relations médias founded?
- SYNAP - Syndicat national des professionnels des relations médias was founded in 1960.
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