Syrup Agency

Syrup Agency was founded in 2018 in Lyon, France, as a student-led final project that quickly evolved into a full-fledged communications consultancy. The agency’s name and identity draw from the idea of a syrup—diverse in flavors, adaptable, and capable of adding a fresh, energetic twist to any mix. What began as an academic endeavor has grown into a practical, hands-on operation that serves clients across the Auvergne-Rhône-Alpes region. Based at Rue Sergent Michel Berthet in the 69009 arrondissement of Lyon, Syrup Agency positions itself as a 360° communications partner with a focus on creating bespoke strategies that resonate with modern audiences.

A Fresh Approach to Public Relations and Communications

Syrup Agency operates at the intersection of public relations, digital strategy, and creative production. The team describes its approach as “décalé” (offbeat) and “énergique,” always attuned to the latest trends in the industry. Rather than relying on rigid formulas, the agency tailors each campaign to the specific needs of its clients, emphasizing originality and relevance. This flexibility is reflected in the diverse skill sets of its team members, who come from varied backgrounds and bring different perspectives to every project. The agency’s services span the full spectrum of communications, from brand strategy and visual identity to event organization and media relations.

Services Offered by Syrup Agency

Syrup Agency provides a comprehensive suite of services designed to cover both traditional and digital communications. Their offerings include:

• Brand and communication strategy development
• Creative production: visual identity, print and digital supports
• Digital services: social media management, website creation
• Content writing: articles, newsletters, emailing campaigns
• Press relations: press releases, media monitoring, press kits
• Public relations: event planning and execution

These services are delivered with a focus on measurable impact and alignment with client objectives. Syrup Agency’s work in “relations presse” and “relations publique” ensures that clients gain visibility through targeted media outreach and well-organized events, while their digital and creative teams build cohesive brand experiences online and offline.

Who Benefits from Syrup Agency’s Expertise

Syrup Agency is particularly well-suited for small to medium-sized businesses, startups, and local organizations in Lyon and the broader Auvergne-Rhône-Alpes region that are looking for a full-service communications partner without the overhead of a large agency. The agency’s student-project origins mean it operates with a lean, cost-effective model—explicitly noted as not requiring payment for its services, making it an accessible option for early-stage ventures or nonprofits. Clients who value a collaborative, energetic team that can pivot quickly between strategy, creation, and execution will find Syrup Agency a practical ally. Whether a company needs to refresh its brand identity, launch a press campaign, or build a social media presence from scratch, Syrup Agency offers a flexible, results-oriented approach grounded in the realities of the Lyon market.