T. Cannon Media

T. Cannon Media is a public relations and communications agency that specializes in music publicity and consulting. Founded in 2012, the firm has built a reputation for working with artists, organizations, venues, and events to generate media coverage and public awareness. Unlike many larger agencies, T. Cannon Media operates as an independent company, allowing for a curated, hands-on approach to each client's campaign. The agency's work spans genres and geographies, reflecting a focus on projects that the team finds genuinely compelling, rather than adhering to a specific niche or market segment.

Services and Specialties

T. Cannon Media's core offering is national publicity campaigns tailored to the music and events industries. The agency provides a range of services designed to secure media coverage, build brand recognition, and manage public perception. While the firm is best known for its work in music, its consulting capabilities extend to broader public relations and communications needs for organizations and venues. Typical services include:

• National music publicity campaigns
• Media relations and press outreach
• Event promotion and publicity
• Communications consulting
• Writing and content creation
• Strategic media planning
• Crisis communications support

These services are delivered with a focus on storytelling and media engagement, leveraging the agency's network of contacts in music journalism, entertainment media, and event coverage. The agency's work is not limited by genre or geography, meaning they handle a diverse range of clients from independent artists to established organizations.

Approach and Methodology

T. Cannon Media's approach is rooted in a selective, discovery-based process. Rather than taking on every client that comes through the door, the agency chooses projects based on their potential to resonate with audiences. The team prioritizes stories they believe are worth telling, and then develops campaigns that target the right media outlets to amplify those stories. This method emphasizes quality over quantity, with each campaign receiving dedicated attention from the founding team. The agency's independence allows for flexibility in campaign design, adapting to the unique needs of each client rather than following a one-size-fits-all template. Writing and media relations are central to this process, with a focus on crafting compelling narratives that capture the interest of journalists and editors.

Location and Reach

Originally founded in Brooklyn, T. Cannon Media is now based in Austin, Texas, United States. The move to Austin reflects the city's status as a major hub for live music, festivals, and creative industries. From its headquarters in Austin, the agency serves clients across the United States and beyond, leveraging the city's central location and vibrant cultural scene. The Austin base also positions T. Cannon Media to work closely with local venues, events, and organizations, while maintaining a national reach for media campaigns. The agency's work is not geographically constrained, and they regularly collaborate with clients outside of the Austin area.

T. Cannon Media is a good fit for artists, venues, event organizers, and cultural organizations seeking a personalized, independent publicity partner. The agency is particularly suited for those who value a curated approach, where campaigns are built around stories that the team is genuinely excited to tell. Smaller to mid-sized clients who want dedicated attention from an experienced team, rather than a large agency account structure, will find the firm's model appealing. The agency's focus on music and events makes it especially relevant for those in the entertainment and cultural sectors, though its consulting services can apply to a broader range of communications needs.