Tack

Tack is a Mexico City-based strategic communications firm that operates at the intersection of public relations, editorial production, and brand storytelling. Founded in 2016, the agency works primarily with global brands and leaders across consumer goods, banking, finance, education, entrepreneurship, entertainment, lifestyle, social media, travel, technology, media, health, beauty, and infrastructure. Its multidisciplinary approach combines traditional PR and communications services with content creation, research, and training, making it a versatile partner for organizations seeking to build meaningful connections with their audiences.

Services and Specialties

Tack's service model is organized around three core divisions: a strategic communications agency, an editorial imprint, and a public relations and external positioning agency. This structure allows the firm to offer integrated solutions that go beyond standard PR. The agency is particularly known for its work in content marketing and digital storytelling, producing white papers, books, and studies that position clients as thought leaders. Tack also provides crisis communication strategies, event planning, audiovisual production, and branding services. For clients focused on innovation and startup growth, the agency offers specialized consulting on communication innovation and startup evolution. Its service list includes:

• Strategic communications consulting
• Public relations and media relations
• Crisis communication strategies
• Editorial production (books, white papers, studies)
• Digital content creation and social media management
• Branding and creative consulting
• Event planning and organization
• Audiovisual production
• Training and educational services (Pitch Academy)
• Research and audience analysis

Tack's expertise in B2C communication is evident in its work with lifestyle, entertainment, and beauty brands, while its experience in banking, finance, and infrastructure demonstrates a capability in more regulated, high-stakes environments. The agency's "Pitch Academy" offering is a notable educational service that trains clients in effective storytelling and presentation skills.

Methodology and Approach

Tack describes its mission as connecting talent with purpose, operating as a network of multidisciplinary experts rather than a traditional hierarchical agency. This model allows the firm to assemble tailored teams for each client, drawing on specialists in journalism, design, marketing, and academia. The agency emphasizes the production of high-value content—such as books and in-depth studies—as a way to build credibility and long-term audience engagement. Tack's approach is research-driven, with a focus on understanding audience behaviors and market trends before developing communication strategies. The firm also places a strong emphasis on innovation in communication, helping clients adapt to changing media landscapes and digital platforms.

Location and Reach

Headquartered in the Federal District of Mexico City (postal code 14110), Tack is deeply rooted in the Mexican market but works with global brands and organizations. Its location in one of Latin America's largest and most dynamic cities gives the agency access to a wide network of media contacts, industry influencers, and creative talent. While its primary focus is on the Mexican and Latin American markets, Tack's expertise in digital content and editorial production allows it to support clients with international audiences. The agency's bilingual capabilities (Spanish and English) further extend its reach.

Tack is a strong fit for companies and organizations that need more than standard PR—those looking to build authority through published content, navigate complex reputational challenges, or launch targeted campaigns in Mexico and Latin America. Its combination of strategic consulting, editorial production, and training makes it especially suitable for startups, established consumer brands, and institutions in education, finance, and technology. Clients who value a research-backed, multidisciplinary approach to communication will find Tack well-aligned with their needs.