Tal Cual Comunicación

Tal Cual Comunicación is a press and communications agency based in Madrid, Spain, with additional showroom operations in Barcelona. Founded in 2011, the agency focuses on public relations and communications services with a strong specialization in the fashion and lifestyle sectors. The agency describes itself as a young team that combines the enthusiasm of newcomers with the experience of seasoned professionals, emphasizing dedication, teamwork, and a genuine passion for fashion.

Services and Specialties

Tal Cual Comunicación offers a comprehensive range of services that span both traditional and digital communications. The agency's core offerings include public relations (relaciones publicas), corporate communications (comunicacion corporativa), press office management, and influencer relations. They also provide web design, content creation, social media management, and online marketing. Additionally, the agency organizes events and manages showrooms for brands, particularly in the fashion industry. Their service list reflects a holistic approach to brand communication, combining media relations with digital strategies to support clients across multiple touchpoints.

• Press office and media relations
• Corporate communications consulting
• Web design and development
• Showroom management in Madrid and Barcelona
• Influencer and celebrity relations
• Social media management and content creation
• Event organization and production
• Online marketing and digital strategy
• Corporate identity and branding
• Management consulting for communication

Who They Help

The agency primarily works with clients in the fashion, beauty, and lifestyle sectors. Based on their focus on showrooms and press relations, Tal Cual Comunicación is well-suited for emerging designers, established fashion brands, and luxury goods companies looking to strengthen their presence in the Spanish market. Their services also appeal to brands seeking integrated communications that blend traditional press coverage with digital influence. The agency's emphasis on personalized attention and close client relationships suggests they work best with brands that value hands-on service and a collaborative approach.

Approach and Philosophy

Tal Cual Comunicación positions itself as a young agency that prioritizes team effort and genuine passion for its clients' projects. The agency states that it moves away from personalism and instead focuses on people who are passionate about their work. Communication for them is constant, fluid, and natural, which they consider the driving force behind their operations. This philosophy translates into a service style that is involved and caring, with the agency taking the time to know and nurture each client relationship. Their approach is less about rigid processes and more about adapting to the unique needs of each brand, combining the enthusiasm of a startup with the reliability of experienced professionals.

Location and Credentials

Headquartered at 64 Calle de Hortaleza in Madrid, Spain (postal code 28004), Tal Cual Comunicación is centrally located in the capital's business district. The agency also maintains showroom operations in Barcelona, allowing it to serve clients across two of Spain's most important fashion and commercial hubs. Founded in 2011, the agency has over a decade of experience in the Spanish communications market. While specific client names or case studies are not provided in the available data, the agency's long-standing presence and specialization in fashion PR suggest a solid reputation within the industry. Tal Cual Comunicación is a good fit for fashion and lifestyle brands that need a dedicated, hands-on agency to manage their press relations, influencer marketing, and event organization in Spain. Their combination of traditional PR expertise with digital capabilities makes them suitable for brands looking for a comprehensive communications partner that can handle both media outreach and online presence from their base in Madrid.