Target'Com
Target'Com is a public relations agency based in Dakar (founded 2014).
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About Target'Com
Target'Com is a public relations and communications agency based in Dakar, Senegal, founded in 2014. The agency focuses on policy engagement, advocacy, and strategic communications, with a strong emphasis on knowledge translation and research communication. Target'Com works across sectors such as health, sustainable development, climate change, and education, applying a range of tactics from media relations to crisis communication and digital reporting. The agency also provides fundraising support and multimedia production, making it a versatile partner for organizations that need to connect research and policy with public audiences.
Services and Specialties
Target'Com offers a broad set of services that span campaign strategy, implementation, and evaluation. The agency is particularly known for designing and executing information, education, and communication (IEC) campaigns, as well as advocacy campaigns and behavior change communication initiatives. These are often tied to public health, environmental, or social development goals. The agency also provides crisis communication management, copywriting, and digital reporting, along with reputation management and corporate social responsibility (CSR) communication. Below is a summary of key service areas:
- Campaign strategy and implementation (IEC, advocacy, behavior change)
- Media relations and press outreach
- Knowledge management and knowledge translation
- Research communication and policy engagement
- Crisis communication and reputation management
- Multimedia production and digital reporting
- Fundraising and marketing communication strategies
- CSR communication and responsible approach
Approach and Methodology
Target'Com's approach is grounded in strategic planning and evidence-based communication. The agency emphasizes "capitalisation en ligne" (online capitalization) and the systematic capture of lessons learned from campaigns and projects. This allows Target'Com to refine tactics and ensure that communication efforts are both effective and adaptive. The agency often works with partners to develop campaign strategies that integrate advocacy, public affairs, and behavioral science. Their work in knowledge translation and research communication suggests a focus on bridging the gap between academic or technical findings and real-world policy or practice. Target'Com also prioritizes responsible communication aligned with CSR principles, reflecting a commitment to ethical and sustainable practices.
Location and Credentials
Based in Dakar, Senegal, Target'Com operates from a headquarters in the capital city, which serves as a hub for West African communications and policy work. The agency's location in Dakar positions it well to serve clients across the region, including international NGOs, government agencies, and development organizations. Since its founding in 2014, Target'Com has built expertise in areas such as health communication, climate change advocacy, and education campaigns. The agency's focus on policy engagement and public affairs makes it particularly relevant for organizations seeking to influence decision-makers or mobilize public support in Francophone Africa.
Target'Com is a good fit for organizations that need a communications partner with deep experience in advocacy, campaign implementation, and knowledge translation. Nonprofits, research institutions, and development agencies working in health, environment, or education in West Africa will find the agency's skills in crisis communication, media relations, and digital reporting valuable. The agency's ability to handle both strategic planning and on-the-ground execution makes it suitable for projects that require a blend of policy savvy and creative communication tactics.
Key facts
- Team size: 1-10 employees
- Headquarters: Dakar, Dakar, Senegal
- Address: Dakar Dakar Senegal
Keywords & focus
Topics and areas Target'Com works with.
- capitalisation en ligne
- education
- formation et mise en oeuvre de campagne dinformation education communication
- campaigning
- strategie
- conseils
- knowledge management
- sante
- developpement durable
- developpement de strategies de campagnes
- changement climatique
- tactiques de relations publiques
- formation et mise en oeuvre de campagne de plaidoyer
- formation et mise en oeuvre de campagne de communication pour le changement de comportement
- relation presse
- knowledge translation
- research communication
- communication
- crisis communication
- policy engagement
- communication responsable approche rse
- advocacy
- public affairs
- public relations & communications services
Industries served by Target'Com
Target'Com works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Dakar
If you are looking for alternatives or more options in Dakar, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Target'Com
Common questions and answers about Target'Com, their services, location, and how to work with them.
- Where is Target'Com located?
- Target'Com is headquartered in Dakar.
- What services does Target'Com offer?
- Target'Com offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Target'Com serve?
- Target'Com serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Target'Com a verified PR agency?
- Target'Com is listed on Online PR. Verification status is shown on their profile.
- How can I contact Target'Com?
- You can visit their website at http://www.target-communication.com
- How many reviews does Target'Com have?
- Target'Com has 0 client reviews with an average rating of 0.0 out of 5.
- When was Target'Com founded?
- Target'Com was founded in 2014.
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