Team POI

Founded in 2018, Team POI emerged from a specific gap its founders observed in the firearm and outdoor industries: marketing professionals who lacked firsthand experience with the products they were promoting. Based in Nephi, United States, the agency was built on the premise that genuine connection with an audience requires authentic understanding. The team behind Team POI consists of shooters, hunters, and outdoorsmen who use the products they help market, allowing them to communicate with customers from a place of real-world knowledge rather than theoretical positioning.

Bridging the Gap Between Product and User

Team POI operates on the conviction that effective public relations in the hunting, tactical, and outdoor sectors requires more than traditional marketing tactics. The agency's approach is grounded in the belief that when a marketing team actually uses the equipment and engages in the activities they represent, they can answer questions authentically and build trust with the end user. This philosophy shapes how Team POI works with clients, from sponsored team management to social media engagement. The agency's location in Nephi, United States, places it in a region where outdoor life is a central part of the culture, further reinforcing its ability to relate to its target audiences.

Services and Capabilities

While Team POI offers a range of public relations and communications services, its core offerings are tailored to the unique needs of the firearm and outdoor industries. The agency positions itself as a partner that can handle multiple aspects of a company's marketing and communications, allowing clients to focus on product development and innovation. Typical services provided by Team POI include:

• Sponsored team management and athlete relations
• Social media management and customer engagement
• Product-specific Q&A and technical support for marketing
• Industry partnership development and networking
• Full-service public relations and communications strategy
• Content creation that reflects authentic user experience

Each of these services is delivered with the understanding that the end user is often a knowledgeable enthusiast who can spot inauthentic marketing from a distance. Team POI's team members bring their own experience as consumers of outdoor and tactical products, which informs how they craft messages and interact with communities online and at events.

Who Benefits from Team POI

Team POI is particularly well-suited for companies in the hunting, firearm, tactical gear, and outdoor recreation sectors that want their public relations and communications handled by people who truly understand the lifestyle. The agency is a strong fit for businesses that have grown tired of marketing partners who cannot speak knowledgeably about their products or who fail to connect with the passionate, discerning audiences these industries attract. Whether a company needs help managing a sponsored team, building a social media presence, or developing a comprehensive communications strategy, Team POI offers a tailored approach that leverages insider knowledge. For brands looking to strengthen their connection with customers while maintaining authenticity, Team POI provides a practical alternative to traditional agencies that may lack the specialized understanding required in this space.